Brand Tone

Educational & Informative, Passionate & Inspiring, Community-Oriented & Collaborative, Practical & Hands-On, Empowering, Hopeful & Solutions-Oriented

Brand Values

• •Sustainability & Regeneration
• •Education & Knowledge Sharing
• •Community & Connection
• •Self-Reliance & Resilience
• •Ethical Practice (implied by Permaculture)
• •Environmental Stewardship
• •Family & Youth Engagement

Best Practices

• •Always Educate, Never Just Sell: Frame every piece of copy, even promotional material, as an opportunity to share knowledge or insight into permaculture principles and benefits.
• •Use Inclusive and Empowering Language: Employ terms that inspire action and confidence, such as "learn how," "discover," "transform," "create," "together," making people feel capable and part of a movement.
• •Show, Don't Just Tell, the Passion: Let genuine enthusiasm for permaculture, nature, and community shine through. Use vivid descriptions and share real-life examples and successes.
• •Focus on Solutions and Positive Outcomes: While acknowledging challenges, always steer the narrative towards practical solutions and the hopeful, abundant results of applying permaculture.
• •Maintain a Grounded and Authentic Voice: Avoid overly academic or esoteric jargon. Speak clearly and practically, as if talking to a neighbor who is eager to learn about creating a better way of living. Ensure authenticity by reflecting the real experiences and values of the team.

Social Perception

Expert & Knowledgeable, Inspiring & Transformative, Community Builders, Practical & Effective. Laila Helena is recognized for her passion and expertise in permaculture and natural health. Jamon Mysliwiec is seen as a knowledgeable designer and presenter.

Copy Examples

• •Ready to transform your backyard into a thriving food oasis? Join our upcoming Permaculture Design Workshop and gain the hands-on skills to cultivate abundance, build soil health, and create a resilient garden for your family. Let's grow together!
• •Dreaming of a self-sufficient homestead but unsure where to start? Our expert permaculture consultations provide personalized guidance tailored to your land and goals. We'll help you design a practical, regenerative system that works with nature, not against it.
• •Discover the power of closed-loop systems! Learn how integrating elements like composting, water harvesting, and companion planting can dramatically reduce waste, enhance biodiversity, and create a vibrant, self-sustaining ecosystem right in your own space. Nature has the solutions – let's learn to listen.
• •What an incredible day sharing permaculture principles with an amazing group of families! 🌱 Witnessing the spark of understanding and the joy of connecting with the land is why we do what we do. Together, we're cultivating a more sustainable and abundant future, one garden at a time. #HavenPermaculture #CommunityResilience #FoodForest
• •At Haven Permaculture, we believe in a future where every yard is a food forest and every home is a hub of resilience. Guided by the ethics of Earth Care, People Care, and Fair Share, we're passionate about empowering you with the knowledge and design skills to live more sustainably and harmoniously with our planet.