Brand Tone

Personal & Passionate, Inspiring & Uplifting, Artistic & Thoughtful, Approachable & Authentic

Brand Values

• •Meaningful Gifting
• •Handcrafted Quality & Artistry
• •Well-being & Harmony
• •Conscious Production & Sustainability
• •Authenticity & Personal Connection

Best Practices

• •Embrace Storytelling: Continuously weave the founder's journey, the "What lights you up?" philosophy, and the inspiration behind the candles into your copy. This personal touch is a key differentiator.
• •Use "You" and "I/We" to Foster Connection: Speak directly to your audience (e.g., "What lights *you* up?", "Hoping to pull out *a smile when you open the box*") and use Ana's voice ("Ana here from Luhme Studio") where appropriate to maintain the personal, approachable feel.
• •Highlight Sensory Details and Emotion: Focus on the "concept, beauty and aroma," and the feelings the candles evoke – joy, harmony, inspiration, comfort. Use descriptive language that appeals to the senses.
• •Reinforce Core Values Subtly: Let your values (meaningful gifting, handcrafted quality, well-being, conscious production) shine through your product descriptions, social media posts, and brand story without being overly explicit in every single piece of copy. For example, mentioning "small batches" or "soy wax" reinforces conscious production.
• •Maintain a Positive and Uplifting Voice: Even when discussing the "why" behind the brand, keep the tone hopeful, inspiring, and focused on bringing lightness and joy. The origin during a "pandemic" can be mentioned as a catalyst for positive creation.

Social Perception

Artisanal & Unique, Gift-Oriented, Personal Touch, Aesthetically Pleasing, Trustworthy

Copy Examples

• •Instagram Post (Image: Beautifully lit sculptural candle): More than wax and wick, it's a little piece of light, handcrafted to brighten your moments. ✨ Each Luhme candle holds a story, a whisper of inspiration. What story will yours tell? #LuhmeStudio #WhatLightsYouUp #HandmadeMagic #SculpturalCandles #GiftOfLight
• •Facebook Ad (Carousel showing different candles): Searching for a gift that truly speaks from the heart? Discover Luhme Studio's aromatic sculptural candles. Born from a passion to create something special, each candle is a unique piece of art, designed to bring joy, harmony, and a beautiful fragrance to any space. Made with love, soy wax, and a sprinkle of magic. ✨ Shop our collection and find the perfect meaningful gift. [Link to shop] #Luhme #OriginalGifts #HandcraftedCandles #SoyWax #PortugueseArtisans
• •Product Description (for a specific candle, e.g., "The Dreamer"): Meet 'The Dreamer' – a Luhme sculptural candle designed to inspire serenity and spark imagination. Hand-poured in our Portuguese studio using eco-friendly soy wax and infused with a calming blend of [Fragrance Notes]. Let its gentle light and soothing aroma create a haven for your thoughts. Because sometimes, all we need is a little flame to illuminate our dreams. What does 'The Dreamer' inspire in you? #LuhmeDreamer #MeaningfulDecor #ArtisanCandles #FindYourLight
• •TikTok Video Caption (Video: Quick time-lapse of a candle being made/packaged with personal touch): From my hands to your home 🏡✨ Pouring a little bit of my heart into every Luhme candle. It all started with a question: 'What lights you up?' This is it for me! Hope it brings a spark to your day too! #LuhmeStudio #HandmadeWithLove #CandleMaking #SmallBusinessStory #BehindTheScenes #SoyCandles
• •Email Newsletter Snippet (Subject: A Little Light from Luhme ✨): Hello [Customer Name], Ana here from Luhme Studio! I just wanted to share a little of the warmth and passion that goes into every candle we create. Our mission has always been simple: to make gifting more meaningful and to bring a little extra light into your life. Each piece is thoughtfully designed and handcrafted, hoping to pull out a smile when you open the box. Discover our latest creations, made for those special moments (or just because!). [Link to New Arrivals] #LuhmeMoments #SpreadTheLight #ArtisanMade