Brand Tone

Informative & Educational, Passionate & Sincere, Natural & Wholesome, Eco-Conscious, Friendly & Approachable

Brand Values

• •Health & Wellness: Prioritizing natural ingredients and their positive impact on oral and overall health. This includes being fluoride-free, glycerin-free, and gluten-free.
• •Transparency: Openly listing ingredients and their benefits ("NO HIDDEN INGREDIENTS").
• •Effectiveness: Striving to create products that deliver tangible results like whiter teeth, healthier gums, and remineralization.
• •Sustainability & Eco-Friendliness: Commitment to zero-waste packaging, biodegradable materials, and refillable options.
• •Family-Oriented: Creating products safe and effective for the whole family, including kids.
• •Cruelty-Free: Products are tested on family and friends, not animals.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, core message, do's and don'ts for language, and specific vocabulary (e.g., always use "nourish" instead of just "clean").
• •Prioritize "Natural" and "Organic": Consistently use language that reflects the purity of the ingredients. Words like "wholesome," "plant-based," "pure," and "healing" should be staples.
• •Educate, Don't Just Sell: Explain the "why" behind the ingredients and the benefits. Share knowledge about oral health and the impact of natural care.
• •Emphasize Eco-Consciousness: Weave in messages about sustainability, zero-waste efforts, and care for the planet in product descriptions, social media, and company narratives.
• •Maintain Sincerity and Authenticity: Let the passion for health and natural products shine through. Use customer testimonials and the founder's story to build trust and a genuine connection.

Social Perception

Trusted by Health-Conscious Consumers, Effective for Oral Issues, Eco-Friendly Choice, Good Quality, Though Sometimes Pricey, Positive Customer Service Experience

Copy Examples

• •Headline: "Nourish Your Smile, Naturally. ✨ Experience the Lucky Teeth difference with organic ingredients that heal and protect."
• •Social Media Post: "Tired of harsh chemicals in your toothpaste? So were we! That's why we created Lucky Teeth – pure, plant-based oral care that actually works. Your gums will thank you! #NaturalToothpaste #OrganicOralCare #HealthySmile"
• •Product Description Snippet: "Our Remineralizing Toothpaste isn't just about cleaning; it's about feeding your teeth the minerals they crave. Made with love, bentonite clay, and a refreshing hint of mint and cinnamon. Say goodbye to sensitivity and hello to a stronger, brighter smile!"
• •Email Subject Line: "Unlock Your Healthiest Smile Yet (The Secret's Inside!)" Email Body Snippet: "At Lucky Teeth, we believe that what you put in your body matters – and that includes your oral care. Discover the power of nature's finest ingredients, ethically sourced and packaged with our planet in mind. Ready for a truly lucky smile?"
• •Ad Copy: "Stop masking oral problems. Start healing them. Lucky Teeth offers organic, fluoride-free toothpaste and mouthwash that work with your body to create lasting oral wellness. Real ingredients, real results."