Brand Tone

Spiritual, Caring, Authentic, Trustworthy, Passionate, Artisanal, Positive, and Uplifting

Brand Values

• •Well-being
• •Authenticity & Quality
• •Passion & Craftsmanship
• •Customer Trust & Connection
• •Sharing Benefits

Best Practices

• •Emphasize Authenticity and Natural Origins: Consistently highlight that stones are "100% natural," "certified," and bracelets are "handmade with love."
• •Focus on Benefits, Not Just Features: Explain *how* the gemstones or products can contribute to the customer's well-being (e.g., "reduce stress," "enhance intuition," "harmonize energy").
• •Maintain a Caring and Empathetic Voice: Show understanding of customer needs (e.g., seeking calm, confidence, better sleep).
• •Share the "Why": Briefly reiterate the brand's passion and mission to share the benefits of these natural items, connecting with customers on a more personal level, as seen in their "Qui sommes-nous ?" (About Us) page.
• •Maintain a consistent brand voice across all platforms to enhance brand recognition and build customer trust.

Social Perception

Customers perceive the brand positively, appreciating the quality, beauty, authenticity, and positive energy of the products. They see Lucky Lotus as a source of well-being and balanced living through quality minerals.

Copy Examples

• •Harmonize your energies for daily well-being with our semi-precious stone bracelets.
• •Discover real natural stone bracelets, 100% natural and certified by the Laboratoire Français de Gemmologie (LFG).
• •Bracelets fabriqués à la main avec 🩵 depuis notre atelier dans le Sud de la France (Handmade bracelets with 🩵 from our workshop in the South of France)
• •Réduire son stress, retrouver son ancrage... Explore our collection designed to promote well-being.
• •Join us on a journey to a more balanced life. Free shipping on orders over €75.