Tono de Marca

Purpose-Driven, Professional, and Educational

Valores de Marca

• •Sustainability
• •Transparency
• •Impact
• •Quality & Functionality
• •Collaboration

Mejores Prácticas

• •Lead with "Why": Always connect the product back to the mission. Don't just sell a jacket; sell a jacket that represents a commitment to sustainability and positive impact.
• •Use Data to Build Trust: Incorporate specific metrics whenever possible (e.g., "litres of water saved," "plastic bottles rescued," "trees planted"). This transforms abstract values into tangible proof.
• •Speak the Language of a Partner: Use collaborative and empowering language like "Let's," "Together," and "We help you." Position the brand as an expert ally, not just a supplier.
• •Educate, Don't Just Proclaim: Instead of simply saying "we are sustainable," explain *how*. Detail the benefits of organic cotton, the process of your take-back program, or the story behind a specific fabric.
• •Maintain a Professional & Polished Tone: Ensure all copy, from social media captions to email outreach, is clear, confident, and free of jargon. The tone should reflect the high quality of the products and the serious nature of the brand's mission.

Percepción Social

LUCKE is perceived as a highly ethical and trustworthy brand. Customers and partners see them as a legitimate leader in the sustainable apparel space, not just another company "greenwashing" its products. They are respected for their transparent practices and the founder's genuine passion for environmental change. The positive customer reviews regarding product quality further solidify this perception, indicating that the brand delivers on both its ethical promises and its functional apparel.

Ejemplos de Copy

• •Your team's uniform is more than just clothing—it's a statement of your company's values. Partner with LUCKE to outfit your team in premium, sustainable workwear that reflects your commitment to the planet. Let's build a better future, one uniform at a time. #SustainableBusiness #CorporateResponsibility #EthicalWorkwear
• •Proud to partner with [Client Name]! We equipped their incredible team with our custom Recycled Fleece Jackets, keeping them warm while helping them meet their sustainability targets. Every jacket is a step towards a cleaner planet. 🌳 #LUCKEapparel #PurposeDriven #SustainableStyle #ClientLove
• •Don't Just Wear Your Brand. Live Your Values. Discover ethical workwear solutions that make a measurable impact. Explore Our Collections.
• •This is How Much Water Your New Uniforms Saved.
• •The perfect blend of classic style and conscious design. Our GOTS-certified Organic Cotton Polo offers superior comfort and breathability for all-day wear. Ethically crafted and built to last, it's the ideal choice for teams that value performance and purpose. Look sharp, feel good, and make a difference.