Brand Tone

natural, radiant, caring, and authentic

Brand Values

• •Naturalness and Organic Ingredients
• •Effectiveness for Sensitive Skin
• •Sustainability and Environmental Respect
• •Made in Italy
• •Authenticity and Uniqueness
• •Transparency
• •Inclusivity

Best Practices

• •Emphasize Natural Ingredients & Origins: Always highlight the natural, organic, and "Made in Italy" aspects of the products. Use descriptive words that evoke nature and purity.
• •Focus on "Luce" (Light) and Radiance: Incorporate words like "glow," "radiance," "illuminate," and "shine" to connect with the brand name and its core promise.
• •Maintain a Caring and Empathetic Voice: Address the needs of sensitive skin directly and with understanding. Position the products as solutions that nurture and protect.
• •Channel Alessia Marcuzzi's Authenticity: Reflect her personal, approachable, and genuine style. Use "we" to foster a sense of community and shared values. Avoid overly technical or impersonal language.
• •Promote Uniqueness and Self-Acceptance: Craft messages that empower individuals to embrace their natural beauty, moving away from the idea of correcting flaws and towards enhancing individuality.

Social Perception

Customers generally perceive Luce Beauty positively, appreciating the quality and effectiveness of the products, especially for sensitive skin. The association with Alessia Marcuzzi lends credibility and a sense of personal endorsement for many. Her active and often "natural" promotion resonates with the audience. The brand is seen as committed to natural ingredients and sustainability, which aligns with growing consumer consciousness. There's an appreciation for the brand's efforts to build a community and provide skincare advice.

Copy Examples

• •Embrace your unique glow. Our [Product Name] with [Key Natural Ingredient] nourishes sensitive skin, revealing your natural radiance. Shine from within. #LuceBeauty #NaturalRadiance
• •Sensitive skin deserves tender care. Discover the gentle power of Luce Beauty's [Product Name], crafted in Italy with over 98% natural ingredients. Because your skin's well-being is our priority. #CleanBeauty #ItalianSkincare
• •More than just skincare, it's a ritual of self-love. Alessia Marcuzzi invites you to experience the authentically beautiful feeling of Luce Beauty. What makes you shine? #IAmLuce #RealBeauty
• •Unlock the secret to luminous skin, naturally. Our [Product Name], enriched with [Specific Bio Ingredient], is your daily dose of Italian sunshine for a complexion that feels as good as it looks. #OrganicSkincare #LuceGlow
• •Join the Luce Beauty community! We believe in skincare that's kind to your skin and our planet. Discover tips, share your journey, and let your natural light shine. #LuceCommunity #SustainableBeauty