Brand Tone

Authoritative & Expert, Passionate & Enthusiastic, Reliable & Trustworthy, Approachable & Customer-Focused, Direct & No-Nonsense

Brand Values

• •Quality & Precision
• •Performance & Power
• •Reliability & Durability
• •Customer Satisfaction & Relationships
• •Experience & Expertise
• •Transparency

Best Practices

• •Speak the Language of Power & Precision: Use strong verbs and specific, technical (but understandable) details when describing engines and performance. Highlight horsepower, torque, quality components, and the meticulous building process.
• •Balance Enthusiasm with Authority: Let genuine passion for performance shine through, but always back it up with facts, experience, and the quality assurance of the Smeding process (like dyno testing and the warranty).
• •Emphasize Reliability and Trust: Consistently mention the 3-year unlimited mileage warranty, the use of 100% new parts, and the company's long history to build confidence.
• •Be Customer-Centric in Service: While the product is hardcore performance, the service language should be approachable, supportive, and focused on helping the customer achieve their build goals. Reinforce the "Smeding promise."
• •Show, Don't Just Tell, with Visuals and Stories: Use compelling imagery and videos (engine close-ups, dyno runs, customer cars) and share customer testimonials or build stories that embody the power, quality, and satisfaction Smeding Performance delivers. Their use of "That Engine Guy" is a good example of showing expertise in an engaging way.

Social Perception

Highly Regarded for Performance, Trusted for Quality & Reliability, Good Customer Service, Value for Money, Knowledgeable Experts

Copy Examples

• •Headline: Unleash the Beast. Experience Smeding Power. Body: Tired of 'good enough'? Our custom crate engines are engineered with over 30 years of relentless passion and precision. Dyno-tested, street-proven, and backed by a 3-year unlimited mileage warranty. Your build deserves Smeding.
• •Headline: More Than Horsepower. It's a Smeding Promise. Body: At Smeding Performance, we don't just build engines; we build relationships. From your first call to years down the road, expect expert advice, transparent service, and an engine that screams quality. That's the Smeding promise.
• •Headline: Street Manners. Track Dominance. Zero Compromises. Body: Get the tire-frying torque you crave without sacrificing streetability. Our [Specific Engine Model, e.g., 383" Hot Rod] delivers that signature exhaust thump and a powerband that keeps you pinned to your seat. Ready to own the road?
• •Headline: Crafted with Precision. Built for Your Legend. Body: Every Smeding engine starts with 100% new, top-tier components and decades of expertise. We machine, assemble, and dyno-tune in-house, ensuring your custom powerhouse is ready to make its mark. What will your Smeding story be?
• •Headline: Stop Dreaming. Start Driving. Smeding Makes it Real. Body: Got a vision for your ultimate ride? Our team of performance specialists is here to turn it into a fire-breathing reality. Customizable options, flexible packages, and the raw power you've been searching for. Let's build your beast.