Brand Tone

Passionate, Knowledgeable, Premium, Welcoming, Traditional & Refined

Brand Values

• •Quality & Craftsmanship
• •Customer Experience & Service
• •Passion for Cigars
• •Education & Guidance
• •Accessibility (to quality)

Best Practices

• •Speak from Passion, Educate with Expertise: Always let your genuine enthusiasm for cigars shine through. Use descriptive, evocative language that appeals to the senses, while also offering clear, helpful information about blends, origins, and flavor profiles to guide customers.
• •Emphasize Quality and Craftsmanship: Consistently use terms that reinforce the premium nature of your products – "hand-rolled," "artisan," "premium blends," "finest selection." Detail the unique aspects of your cigars, such as the origin of the tobacco.
• •Maintain a Welcoming and Inclusive Voice: Address both experienced smokers and newcomers. Avoid overly technical jargon without explanation. Ensure your language makes everyone feel comfortable exploring your offerings.
• •Be Authentic and Traditional (with a modern touch): While honoring the heritage of cigar making, ensure your website copy is clear, easy to navigate, and trustworthy (e.g., by clearly stating shipping policies, guarantees). The name "Lorenzo & Son's" already sets a traditional feel.
• •Focus on the Experience: Go beyond just describing the product. Talk about the ritual, the relaxation, the enjoyment, and the experience of smoking a fine cigar. Connect with the lifestyle and passion of your target audience.

Social Perception

Positive regarding Product Quality. Appreciation for Craftsmanship. Seen as a Go-To for Enthusiasts. Limited Broader Online Presence.

Copy Examples

• •Lorenzo & Son's: Where Craftsmanship Meets Passion in Every Hand-Rolled Cigar. Step into a world curated for the true cigar enthusiast. From rich, Nicaraguan blends to unique artisan creations, discover the perfect smoke to elevate your moment. Our experts are here to guide your journey, whether you're a seasoned aficionado or new to the ritual.
• •Experience the Pigtail 5 x 54 by Lorenzo & Son's. Meticulously hand-rolled, featuring an [Ecuadorian Habano/Maduro/Connecticut] wrapper and a rich blend of Nicaraguan and Dominican fillers. A testament to tradition, a delight for the senses. Find your new favorite today.
• •More than just cigars, we're dedicated to the art and enjoyment of a fine smoke. At LS Cigars, our mission is to share our passion, educate your palate, and provide an unparalleled selection for every enthusiast.
• •Unwind. Savor. Connect. Lorenzo & Son's Cigars offers more than just premium tobacco; we offer an invitation to experience the rich flavors, the relaxing ritual, and the heritage of handcrafted excellence. Your perfect cigar awaits.
• •New to the world of cigars or a connoisseur seeking something special? Welcome to LS Cigars, your Tampa haven for the finest hand-rolled selections. Explore our collection and let our knowledgeable team help you discover the art of the perfect smoke.