Brand Tone

Artistic & Expressive, Whimsical & Dreamy, Elegant & Sophisticated, Empowering & Confident, Appreciative & Customer-Centric

Brand Values

• •Individuality & Self-Expression
• •Artistry & Craftsmanship
• •Quality
• •Creativity & Originality
• •Eco-Friendliness & Giving Back
• •Celebrating Diversity

Best Practices

• •Create a Brand Voice Style Guide: Document key tonal attributes (e.g., artistic, expressive, whimsical, elegant, empowering), preferred vocabulary (e.g., "handcrafted," "artistry," "individuality," "express," "storytelling"), and phrases to avoid (e.g., generic, cheap, basic). Share this with anyone creating content.
• •Focus on Storytelling: Instead of just listing product features, weave narratives around the inspiration behind designs, the emotions they evoke, or how they empower self-expression. Emphasize the "why" behind the beauty.
• •Use Evocative and Sensory Language: Appeal to the imagination with descriptive words that paint a picture of the artistry and the feeling of wearing Lris Nails (e.g., "dreamland," "whimsical," "vibrant soul," "miniature masterpiece").
• •Maintain an Empowering and Inclusive Voice: Craft messages that make everyone feel seen and celebrated. Use language that encourages customers to explore their unique style and express themselves confidently. Connect back to values like "Celebrating Diversity."
• •Show, Don't Just Tell, the Artistry: While words are important, ensure the visual content (photos, videos) strongly aligns with and reinforces the artistic and handcrafted message. The copy should complement and enhance what customers see, highlighting the intricate details and craftsmanship visible in the product.

Social Perception

High-Quality & Artistic, Unique & Expressive, Worth the Price, Trusted for Special Occasions, Emerging Brand with Loyal Following

Copy Examples

• •Headline: Beyond Beauty. Beyond Nails. Discover Art You Can Wear. Body: Each Lris Nails set is a miniature masterpiece, handcrafted to tell your unique story. Express the unexpressed. Wear your art.
• •Social Media Post (Instagram/Facebook): Image: Close-up of a stunning, intricate Lris Nail set. Caption: ✨ Step into a dream. Our 'Enchanted Garden' nails aren't just an accessory; they're a portal to your own whimsical world. Lovingly handcrafted, because your individuality deserves to blossom. What story will your nails tell today? #LrisNails #HandcraftedNails #ArtisticExpression #NailArtistry #WearableArt
• •Product Description Snippet (for a bold, vibrant set): Unleash your inner fire with 'Inferno Edge'. These aren't just press-on nails; they're a statement. Hand-painted with passionate precision, each nail is a spark of confidence, designed for those who aren't afraid to stand out and express their vibrant soul. Dare to be you.
• •Email Subject Line: Your Hands Deserve a Masterpiece, [Customer Name]. Email Body Preview: Tired of the ordinary? Elevate your style with Lris Nails – where every design is an original, handcrafted expression of artistry and individuality. Discover your next signature look...
• •Website Banner Text: Lris Nails: Where Handcrafted Artistry Meets Your Unique Style. Explore Collections That Speak Volumes.