Tono de Marca

Empowering & Confident, Friendly & Approachable, Playful & Flirty, Supportive

Valores de Marca

• •Empowerment
• •Quality & Craftsmanship
• •Figure Celebration & Enhancement
• •Comfort & Style
• •Customer Satisfaction

Mejores Prácticas

• •Embody the "Lowla" Persona: Always write as if "Lowla" – the joyful, extroverted, smart, and supportive friend – is speaking directly to the customer. This means keeping the language encouraging, slightly playful, and confident.
• •Focus on Empowerment and Confidence: Every piece of copy should aim to make the reader feel good about themselves and their bodies. Highlight how the products enhance natural beauty and boost self-esteem.
• •Use Inclusive and Positive Language: Celebrate all body types and focus on the positive aspects of the clothing (e.g., "celebrates your curves" instead of "hides your flaws"). Ensure language is welcoming and relatable.
• •Maintain a Balance of Playful and Professional: While the tone can be flirty and fun, especially on platforms like TikTok, ensure product descriptions and more formal communications (like shipping policies) remain clear, trustworthy, and reflect the quality of the brand.
• •Incorporate Colombian Heritage and Quality Cues: Subtly weave in the brand's roots and commitment to craftsmanship to reinforce the value and authenticity of the products, justifying the price point and setting Lowla apart.

Percepción Social

Positive for Figure Enhancement, Associated with Colombian Quality, Mixed on Sizing and Specific Features, Seen as a Worthwhile Investment by Many, Modern and Trendy

Ejemplos de Copy

• •Instagram Post (Image: Woman confidently wearing Lowla jeans): * "Step into your power. Step into Lowla. Our jeans aren't just made to fit; they're made to celebrate every gorgeous curve you own. Ready to turn heads and feel amazing? ✨ #LowlaConfidence #CurveCelebration #FeelGoodFashion"
• •Facebook Ad (Carousel of different jean styles): * "Tired of jeans that don't get you? Lowla is here! 😉 Designed in Colombia with love and decades of denim know-how, we craft jeans that hug you in all the right places and lift more than just your booty – they lift your spirits! Find your perfect fit and let your inner Lowla shine. Shop Now! #LowlaJeans #ColombianDenim #BodyPositive"
• •TikTok Video Caption (Short clip showcasing the butt-lifting effect with a trending sound): * "That Lowla effect 😏🍑 Confidence looks good on you. #LowlaGotYouCovered #ButtLiftingJeans #TikTokMadeMeBuyIt #SexyAndSmart"
• •Email Subject Line for a Promotion: * "Hey Gorgeous! Unlock Your Wow Factor with Lowla's New Arrivals!" * Body Snippet: "At Lowla, we believe every day is a chance to feel incredible. Our latest collection is designed to do just that – making you look in the mirror and say, 'Wow!' Discover styles that embrace your beauty and boost your confidence instantly."
• •Website Banner Text: * "More Than Just Jeans. It's a Feeling. Experience the Lowla difference – where Colombian craftsmanship meets your beautiful curves. Feel empowered, feel unstoppable."