Brand Tone

Enthusiastic & Passionate, Welcoming & Inclusive, Encouraging & Supportive, Community-Oriented, Friendly & Approachable, Slightly Playful/Fun, Informative & Helpful

Brand Values

• •Community: Building a strong, supportive network of climbers.
• •Inclusivity: Making climbing accessible and enjoyable for everyone.
• •Passion: A deep love for the sport of climbing.
• •Progression & Growth: Helping individuals challenge themselves and improve.
• •Fun & Enjoyment: Ensuring a positive and enjoyable experience.
• •Safety: Prioritizing a safe climbing environment.
• •Quality: Providing excellent facilities, route setting, and customer service.

Best Practices

• •Embrace the "Stoke": Always let the genuine passion for climbing shine through. Use energetic and positive language.
• •Speak to "Us," Not "Them": Foster a sense of belonging. Use inclusive language like "we," "our community," "your fellow climbers."
• •Focus on Empowerment: Highlight how climbing at Low Gravity helps individuals achieve personal goals, build confidence, and overcome challenges.
• •Keep it Real and Relatable: Share authentic stories, member spotlights, and behind-the-scenes content. Avoid overly corporate or stiff language.
• •Be Responsive and Engage: When interacting on social media or responding to reviews, maintain the same friendly, supportive, and enthusiastic tone seen in outbound communications. Show you're listening and you care.

Social Perception

Low Gravity Climbing is highly regarded by its customers and the local community. It's perceived as more than just a climbing gym; it's a vibrant community hub. Known for its excellent, diverse route setting that caters to all abilities. The staff are consistently praised for their friendliness and expertise, contributing significantly to the positive atmosphere. It's seen as a top-tier facility for both serious training and recreational climbing. Beginners feel particularly well-catered for and supported.

Copy Examples

• •🔥 FRESH SET! 🔥 Our route wizards have been busy crafting a new batch of bouldery goodness on the comp wall! Expect spicy moves, tricky sequences, and that unbeatable feeling of topping out. Who's coming to test them out this week? Tag your climbing buddy! #LowGravityClimbing #Bouldering #NewRoutes #ClimbBristol #IndoorClimbing #ChallengeAccepted
• •Curious about climbing but not sure where to start? 🤔 At Low Gravity, we LOVE welcoming new faces! Our beginner sessions are designed to get you climbing safely and confidently, all in a super supportive and fun vibe. No experience needed, just a willingness to try! Book your first adventure today (link in bio!). #LowGravityBeginners #TrySomethingNew #BoulderingFun #BristolFitness #FriendlyFaces
• •Can our instructor stick the dyno on this week's #LowGravityChallenge route? 😉 Wait for it... BOOM! Think you can do better? Show us your moves! #ClimbingGym #Dyno #BoulderingTikTok #ClimbingLife #Fun
• •More than just walls, Low Gravity is a family. Born from a passion for climbing and a dream to create Bristol's most welcoming and inspiring climbing space, we're here to support your journey – whether you're chalking up for the first time or projecting your hardest grade. Come find your crew, push your limits, and share the stoke!
• •Get Ready to Glow! ✨ Our famous UV Night is BACK next Friday! Expect glowing holds, awesome tunes, and the best community vibes. Grab your brightest gear and join us for a night of climbing like no other. Limited spots – book yours before they vanish! [Link to Booking]. We can't wait to see you there! #LowGravityEvents #UVClimb #BristolNightlife #ClimbingCommunity