Brand Tone

Warm & Friendly, Personal & Sentimental, Modern & Stylish, Trustworthy & High-Quality, Approachable & Inclusive, Playful & Humorous (on TikTok)

Brand Values

• •Connection & Celebration: Creating jewelry that symbolizes bonds between people (friendship, love, family) and celebrates significant life moments.
• •Quality & Craftsmanship: Commitment to using high-quality 14k gold for durable, timeless pieces.
• •Customer Experience: Providing a unique, memorable, and personalized in-studio experience.
• •Integrity & Timelessness: Building a brand that is trustworthy and offers classic styles.
• •Innovation: Being a pioneer in the permanent jewelry market and continually evolving.
• •Community: Fostering a sense of community within their studios and with their customers.

Best Practices

• •Focus on "Forever" and "Connection": Consistently weave in themes of lasting bonds, meaningful moments, and jewelry that tells a personal story. Use words like "forever," "timeless," "bond," "celebrate," "memory," and "connection."
• •Emphasize the Experience: Highlight the unique, personal, and celebratory nature of the in-studio welding process. Use inviting and warm language to describe the atmosphere.
• •Showcase Quality without Being Stuffy: Talk about the 14k gold and craftsmanship in a way that conveys value and durability, but keep the language approachable and focused on the beauty and carefree wearability.
• •Be Authentic and Relatable, Especially on Social Media: Use real customer stories (with permission) and user-generated content. On platforms like TikTok, don't be afraid to be a bit more playful and humorous while still aligning with core values.
• •Maintain a Positive and Uplifting Voice: Even when addressing practicalities (like care or re-welding), keep the tone helpful, reassuring, and focused on the joy the jewelry brings.

Social Perception

Positive, Trendy & Desirable, Aspirational yet Accessible, Associated with Milestones, Good Customer Service

Copy Examples

• •Headline for a "Friendship Bracelet" Campaign: "Weld Your Bond. Forever Starts with a Spark."
• •Instagram Caption for a New Charm: "Little symbols, big love. Add a new chapter to your story with our latest 14k gold charm. What memory will you wear? #LoveWeld #PermanentJewelry #MyStory"
• •Website Banner for Bachelorette Parties: "Tie the Knot, Then Weld the Love. Celebrate your 'I Do' crew with an unforgettable permanent jewelry experience. Book your Loveweld party today! #BacheloretteParty #BridalJewelry #LoveWeldExperience"
• •TikTok Video Script Snippet (Voiceover): "Some moments are too precious to forget. We're here to help you hold onto them, beautifully. Get welded with someone you love. ✨ #LoveWeld #PermanentBracelet #MakingMemories #ForeverBound"
• •Email Subject Line for a Promotion: "A Timeless Gift That Sparkles as Bright as Your Love ✨"