Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Value-Driven, Accessible, Informative and Helpful, Community-Oriented

Brand Values

• •Affordability
• •Authenticity
• •Customer Satisfaction
• •NZ Owned and Operated
• •Accessibility & Inclusivity
• •Ethical Considerations

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points appropriately, emojis on social media, and positive language to convey genuine excitement for products and beauty.
• •Emphasize Value and Affordability: Clearly communicate good prices, deals, and the benefit of getting genuine brands for less. Phrases like "amazing prices," "value," "affordable," and "deals" should be common.
• •Be Friendly and Approachable: Use conversational language ("you'll love this," "we've got you"). Address customers directly and warmly. Avoid overly formal or technical jargon unless explaining product benefits simply.
• •Highlight Kiwi Connection: Reinforce that the business is NZ owned and operated, fostering a sense of local pride and trust.
• •Keep it Informative and Helpful: Provide clear product information, tips, and transparently communicate policies like shipping and returns. When featuring products, briefly mention their key benefits or uses.

Social Perception

Trusted Retailer, Excellent Service Provider, Value for Money, Community Focused

Copy Examples

• •✨ Get Your Glam On Without Breaking the Bank! ✨ Body: Your fave brands like L.A. Girl, NYX Pro Makeup, and Milani are all here at prices you'll LOVE. 🇳🇿 NZ owned and shipped fast from Auckland! #LoveMyMakeupNZ #AffordableBeauty
• •😍 New Arrivals Alert! 😍 Body: Freshly stocked and ready to wow! Discover the latest must-haves to perfect your look. Cruelty-free options available! 😉 Tap to shop now and enjoy FREE NZ shipping over $25!
• •Confused about contour? 🤔 We’ve got you! Body: Our latest blog post breaks down the basics of contouring like a pro! Plus, find all the affordable tools and palettes you need right here. Happy blending, beauty! [Link to blog/product]
• •💖 Real Reviews from Our Amazing Customers! 💖 Body: "Super fast delivery and the best prices! My go-to for makeup in NZ!" - Sarah J. We LOVE hearing from you! Share your hauls and tag us @lovemymakeupnz! #CustomerLove #NZBeauty
• •Your Everyday Essentials, Sorted! ✅ Body: From flawless foundations to perfect primers, and luscious lip colours – stock up on your daily go-to's! 100% genuine brands, 100% Kiwi love. Shop now, pay later with Afterpay!