Brand Tone

Energetic, results-focused, professional, and authentic.

Brand Values

• •Natural & Sustainable Ingredients
• •Ethical Practices (vegan & cruelty-free)
• •Professional Quality & Efficacy
• •Hair Health & Transformation
• •Innovation
• •Customer Care & Expertise
• •Passion for Beauty

Best Practices

• •Always Emphasize Core Values: Whether it's a short TikTok caption or a detailed blog post, ensure key values like 'natural,' 'vegan,' 'organic,' 'professional results,' and 'hair health' are woven in authentically.
• •Use Storytelling: Share the story behind the brand – Pedro Betrian's journey, the Amazonian ingredients, the '100% Love Cosmetics' philosophy of Lana Brasiles. Authentic narratives resonate more than just product features.
• •Showcase Results: Highlight before-and-after transformations and customer testimonials to demonstrate the efficacy of the products. This acts as social proof and reinforces the brand's promises in an authentic voice.
• •Maintain a Consistent Voice: Use the same core messaging and tone across all platforms, from your website to social media. Consistency across all touchpoints strengthens brand identity.
• •Adapt to the Platform: Be more playful and direct on TikTok; more polished and descriptive on Instagram and your website, while maintaining your core 'voice' (personality and values).

Social Perception

Trusted for natural/ethical claims, seen as professional & high quality, recognized for expertise in hair care.

Copy Examples

• •"Amazon Essence: Pure, potent care for hair that deserves the best."
• •"Experience the transformative power of Amazonian ingredients with our organic hair treatments."
• •"#LoveintheHair: Join our community dedicated to excellent hair care and natural beauty."
• •"Betrian Peluqueros: Your experts in hair care since 1965, offering personalized advice and professional results."
• •"Lana Brasiles: Natural and sustainable ingredients from the Amazon, balanced formulas, and ethical practices for hair, nature, and animals."