Brand Tone

Heartfelt & Personal, Empowering & Expressive, Accessible & Friendly, Mystical & Symbolic (Subtle)

Brand Values

• •Personalisation & Individuality
• •Meaning & Connection
• •Quality & Affordability
• •Self-Expression
• •Craftsmanship (Implied)

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of the Love Grace voice (heartfelt, empowering, accessible, subtly mystical) with do's and don'ts and example phrases. This ensures anyone writing copy understands and can apply it.
• •Always Emphasize "Meaning" and "Personalisation": These are core to the brand. Every piece of copy should, where relevant, tie back to how the jewellery helps customers express their unique story or connect with something meaningful.
• •Use Emojis Thoughtfully and Consistently: Continue using emojis like ✨, 💫, ❤️, 👇🏼 in social media and less formal communications to maintain an approachable and friendly feel, but ensure they align with the message and platform.
• •Speak Directly to the Customer: Use "you" and "your" to create a personal connection, making the customer feel seen and understood (e.g., "empowers you to celebrate your individuality").
• •Balance Aspiration with Accessibility: While highlighting the beauty and symbolic nature of the jewellery, maintain the "affordable" aspect in the overall brand messaging to ensure it feels attainable. Showcase quality without being elitist.

Social Perception

A provider of meaningful, stylish, and personalised items.

Copy Examples

• •For an Instagram post about a new Birthstone Necklace: Unlock the unique magic of your birth month. ✨ Our new Birthstone Necklaces are more than just beautiful – they're a personal whisper of who you are. Crafted with love in London, just for you. Which stone tells your story? Let us know below! 👇 #LoveGraceLondon #MyBirthstoneStory #PersonalisedJewellery
• •Facebook Ad for Initial Pendants: Keep what’s precious close to your heart. ❤️ Our elegant Initial Pendants are the perfect way to celebrate your identity or a loved one. Beautifully designed, affordably yours. Express your story with Love Grace. Shop now and tell your tale: [Link to website]
• •Website Banner for a Tarot Collection: Your Destiny, Beautifully Adorned. Explore the wisdom of the Tarot with our enchanting new collection. Each piece is a symbol of your journey, designed to empower and inspire. Discover the card that speaks to your soul. ✨ #LoveGraceTarot #JewelleryWithMeaning #SelfExpression
• •Email to Subscribers about Angel Number Jewellery: Seeing signs? ✨ Our Angel Number necklaces have arrived to guide and affirm. Each number carries a unique vibration and message, a gentle reminder of support on your path. Find your number, wear your message, and feel empowered every day. Crafted with intention by Love Grace. Shop Angel Numbers: [Link]
• •Product Description for a Custom Name Bracelet: Your story, elegantly scripted. Our Personalised Name Bracelets are a timeless expression of identity and connection. Lovingly crafted in London from high-quality materials, this piece is designed to be treasured. Whether it's your name, a child's, or a word that inspires, wear it as a daily reminder of what truly matters. Affordable luxury, uniquely yours.