Brand Tone

Compassionate and Empathetic, Respectful and Dignified, Reassuring and Supportive, Professional and Trustworthy

Brand Values

• •Remembrance and Cherishing Memories
• •Quality and Craftsmanship
• •Family and Personal Connection
• •Support and Service
• •Exclusivity and Uniqueness

Best Practices

• •Prioritize Empathy and Compassion: Always write from a place of understanding. Use gentle, soothing language. Acknowledge the grief and loss the audience is experiencing.
• •Maintain Respect and Dignity: The subject matter is sensitive. Avoid overly casual, flippant, or overly sentimental language. The tone should always be reverent.
• •Focus on Comfort and Connection: Highlight how the jewelry provides a way to keep memories close and offers a sense of connection to the departed loved one.
• •Emphasize Quality and Timelessness: Reassure customers that these are high-quality, lasting pieces suitable for such an important purpose. Use words that convey durability and enduring value.
• •Be Clear, Supportive, and Informative: Provide clear information about the products, the ordering process (especially the role of the funeral home), and how to care for the jewelry. Offer support and guidance with a gentle hand.

Social Perception

Trusted Partner for Funeral Homes, Provider of Comforting Keepsakes, High-Quality Jeweler

Copy Examples

• •Headline: Keep Their Memory Close, Forever in Your Heart. Body: Our exquisite keepsake jewelry offers a tangible connection to the love that never fades. Crafted with care and designed to hold precious memories, find solace in a piece as unique as their beautiful soul.
• •Headline: A Lasting Tribute, Elegantly Crafted. Body: With 40 years of goldsmithing artistry, Loved Remembered creates more than jewelry; we create enduring legacies. Personalize your memorial piece with a fingerprint or photo, a timeless reminder of a life cherished.
• •Headline: Carry Their Love With You, Always. Body: In moments of remembrance, our locket and pendant urns provide a comforting presence. Securely and discreetly hold a token of your loved one, beautifully designed to be worn close to your heart.
• •Headline: The Warmth of Remembrance, Captured in Gold and Silver. Body: Each Loved Remembered piece is a testament to enduring love. Choose from our exclusive collection, knowing that the quality of our craftsmanship will honor their memory for generations to come.
• •Headline: Personalized Keepsakes: A Gentle Way to Remember. Body: Let us help you create a deeply personal tribute. From fingerprint engraving to photo insertion, every detail is handled with compassion and precision, offering a unique solace during difficult times.