Brand Tone

Friendly and Approachable, Youthful and Trendy, Feminine and Playful, Confident and Fashion-Forward

Brand Values

• •Fashion and Style
• •Customer Satisfaction
• •Accessibility
• •Mexican Identity
• •Versatility

Best Practices

• •Develop a "Brand Voice Chart": Explicitly define the brand's personality traits (e.g., "Playful," "Confident," "Supportive"), then list "Do's" and "Don'ts" for language, tone, and style for each trait. Include preferred emojis and those to avoid.
• •Know Your Audience Deeply: Continue to engage with and understand the target demographic (young, fashion-conscious women in Mexico). Use language, references, and humor that resonate with them authentically. Monitor their slang and conversational style.
• •Be Consistent Across All Channels: Whether it's the website, Instagram captions, TikTok videos, email marketing, or customer service interactions, the tone should feel like it's coming from the same friendly, fashion-forward persona.
• •Use Storytelling (Even in Short Form): Connect with the audience by weaving small narratives or relatable situations into product descriptions and posts. For example, instead of just "Red dress," try "The perfect red dress for that party where you want all eyes on you."
• •Empower and Uplift: Use positive and empowering language. Focus on how the clothes make the wearer *feel* (e.g., confident, beautiful, ready to conquer the day) rather than just how they look. Reinforce the "Love yourself, love your closet" vibe.

Social Perception

Well-received by its target audience, perceived as a go-to for current styles, fosters a sense of local connection, and potentially inclusive

Copy Examples

• •✨ Fall in love with your next look! 💖 Our new dress collection has just arrived, full of color and an amazing vibe. Ready to shine? 😉 #LoveClosetMX #NewCollection #MexicanFashion #TrendyVibes
• •Your faves, delivered to your door! 😍 FREE shipping anywhere in Mexico on orders over $999 MXN. What are you waiting for? Treat yourself! 🛍️ #StyleDelivered #LoveItWearIt
• •Weekend plans? 🤔 Help us choose! Casual & cute brunch outfit 🥞 OR Glam night out look 🥂? Vote now! 👇 #FashionFun #OOTDInspo #LoveClosetStyle
• •The blouse that will become your new obsession! 💕 Super soft fabric, a cut that flatters, and those little details that make you say WOW. Perfect for feeling amazing any day of the week. Combine it your way! ✨ #MustHave #FeminineChic #LoveClosetFinds
• •Psst... Something special just for you from Love Closet! 🤫💖