Brand Tone

Approachable and Friendly, Empowering and DIY-Focused, Trendy and Playful, Helpful and Informative

Brand Values

• •Quality
• •Affordability
• •Flexibility/Convenience
• •Cruelty-Free
• •Community/Inclusivity

Best Practices

• •Embrace "DIY Empowerment": Consistently use language that empowers customers, highlighting their ability to achieve professional results themselves (e.g., "your at-home salon," "master your mani").
• •Maintain a Friendly & Inclusive Voice: Use welcoming language, engage with comments, and foster a sense of community (e.g., "Hey Nail Besties!," "We love seeing your looks!").
• •Highlight Key Values Repeatedly: Weave "salon quality," "affordable," "cruelty-free," and "flexibility" into product descriptions, social media posts, and website copy naturally.
• •Stay Visually Consistent & Trendy: Ensure social media visuals align with a modern, stylish, and DIY-friendly aesthetic. Keep up with nail art trends and incorporate them into content.
• •Be Transparent and Helpful: Continue providing clear instructions, tips, and respond to customer queries promptly and openly, reinforcing trust and approachability.

Social Perception

Positive Engagement, Responsive, Value-Oriented, Focus on DIY Community

Copy Examples

• •Headline: "Your Salon. Your Schedule. Lovebird Nail Co." Body: "Get that flawless, salon-quality manicure without leaving your house. Our easy-to-use gel tips and vibrant rubber bases give you the power to create stunning nails on your own time. #LovebirdDIY"
• •Headline: "Affordable Glam? Yes, Please! ✨" Body: "Who says gorgeous nails have to break the bank? At Lovebird Nail Co., we believe in salon-grade quality that’s kind to your wallet. Join the #NailBesties and discover your new favorite cruelty-free nail essentials!"
• •Headline: "Unbox Your Next Nail Obsession! 💅" Body: "From chic nudes to dazzling shimmers, our latest collection has arrived! Get inspired and give your nails the love they deserve. Fast shipping, cruelty-free, and always fabulous. What will you create? #LovebirdNailCo"
• •Headline: "Become a Lovebird: Quality Nails, Happy You! 😊" Body: "Join the Lovebird family and experience the joy of DIY nails! Our products are designed for ease, durability, and stunning results. Tag us in your creations – we can't wait to see them! #LoveYourNails"
• •Headline: "Nail Game Strong, Guilt-Free. 💪💖" Body: "Rock those perfect gel tips knowing they're salon-quality, affordable, AND cruelty-free! Lovebird Nail Co. gives you everything you need for a flawless DIY manicure. Shop our essentials now! #CrueltyFreeNails #DIYDiva"