Brand Tone

Empowering, Inclusive, Authentic, Caring & Compassionate, Informative & Educational, Hopeful & Positive

Brand Values

• •Inclusivity & Diversity: Redefining "nude" to include all women, especially women of color.
• •Empowerment: Helping women feel confident, acknowledged, and beautiful in their own skin.
• •Ethical Practices: Commitment to fair wages, safe working conditions, and supporting single mothers through their manufacturing process.
• •Social Responsibility & Health Advocacy: Proactively addressing health disparities, particularly breast cancer in Black women, through initiatives like the Stage Zero Collection.
• •Self-Love & Acceptance: Promoting undergarments as a vessel for self-love and acknowledgement.
• •Challenging Systemic Norms: Actively working against the historical lack of representation in the fashion and beauty industry.

Best Practices

• •Always Lead with Empathy and Empowerment: Frame messages around understanding the customer's experience and how the brand supports her confidence and well-being.
• •Champion Inclusivity Visually and Verbally: Use language that celebrates diversity and ensure all marketing materials reflect a wide range of skin tones and body types. Explicitly state the commitment to inclusivity.
• •Be Authentic and Transparent: Share the brand's story, the "why" behind its creation, and be open about ethical practices and social initiatives. Avoid jargon and speak from the heart.
• •Educate and Inform, Don't Just Sell: Provide valuable content related to skin tone matching, body positivity, and health issues like breast cancer awareness, positioning the brand as a trusted resource.
• •Foster Community and Connection: Use language that invites dialogue, encourages sharing, and makes customers feel like they are part of a supportive movement rather than just consumers.

Social Perception

A Changemaker & Industry Disruptor, Ethical & Socially Conscious, Innovative & Important, High Quality, Inspiring, Community-Focused

Copy Examples

• •Headline: Own Your Tone. Love Your Nude. Body: For too long, "nude" meant one shade. We're changing that. Discover beautifully crafted intimates in *your* perfect nude, made to celebrate you. #LoveAndNudes #InclusivityIsBeautiful
• •Social Media Post (Image: Diverse group of women smiling, wearing Love & Nudes): Caption: More than just lingerie, it's a statement. It's saying, "I am here, I am seen, I am beautiful." Our ethically made intimates are designed for every woman, every shade, every story. What does your nude say about you? #EmpoweredByLove #NudeForAll
• •Product Description (for a Stage Zero Bra): Title: The Stage Zero Bra: Early Detection, Beautifully Designed. Body: Knowledge is power. Our groundbreaking Stage Zero Bra is more than an intimate; it’s a revolutionary tool designed with leading medical experts to help Black women recognize the early signs of breast cancer. Feel confident, informed, and supported. Learn more about early detection on our blog. #StageZeroCollection #BlackWomensHealth #LoveAndNudesCares
• •Email Subject Line: It's Time We Redefined Nude, Together. Email Body Snippet: At Love & Nudes, we believe your "nude" is as unique as you are. That’s why we started a movement to offer luxurious, comfortable intimates that truly match your skin tone. Because feeling seen starts with what’s closest to your skin. Join our community and embrace your beautiful.
• •Short Ad Copy: Love & Nudes: Ethically made. Inclusively designed. Radically loving. Find your true nude today.