Brand Tone

Professional, Quality-Conscious, Caring, and Passionate

Brand Values

• •Quality
• •Safety & Hygiene
• •Expertise & Professionalism
• •Customer Care & Trust
• •Affordability (within quality)
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Quality-Conscious, Caring, Passionate), key messaging points (safety, quality, expertise), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Prioritize "Quality & Safety" in Messaging: Consistently highlight the use of high-grade materials, sterilization processes, and Louise's professional experience in all communications, from product descriptions to social media posts.
• •Be Personable and Passionate: Inject Louise's passion for piercing and jewellery into the copy. Use welcoming language and show genuine care for the customer's well-being and satisfaction. Phrases like "we're passionate about" or "we care deeply" can be effective.
• •Educate and Inform: Reinforce the "Quality Over Quantity" message by explaining *why* quality materials and proper procedures are important for body jewellery, positioning the brand as a knowledgeable and trustworthy source.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to ensure they align with the established brand tone and values. Gather customer feedback to see if the intended perception matches their experience.

Social Perception

Positive (among direct clientele), Focused on Safety and Quality, Potentially Confused with US Brand, Online Store as an Extension of Studio Standards

Copy Examples

• •Headline: Adorn Your Uniqueness. Expertly Crafted, Safely Pierced. Body: Since 2014, Lou Lou's has been dedicated to the art of body adornment. Discover our curated collection of high-quality, sterilized body jewellery, chosen with the same care we provide in our studio. Because your body deserves the best. Call to Action: Shop Studio-Quality Jewellery
• •Headline: Quality You Can Feel. Style You'll Love. Body: Don't settle for less. Our body jewellery is crafted from premium materials, ensuring beauty, comfort, and safety. Louise, our experienced piercer, personally selects pieces that meet our exacting standards. Call to Action: Explore Our Collections
• •Headline: Your Piercing Journey, Our Passionate Support. Body: From selecting the perfect piece to expert aftercare advice, we're here for you. At Lou Lou's, we believe in quality over quantity and a welcoming experience for every client. Call to Action: Book Your Piercing Appointment (links to studio) / Discover Jewellery
• •Headline: Safe. Stylish. Sterilized. That's the Lou Lou's Promise. Body: We understand the importance of hygiene and quality. All our jewellery is meticulously selected and handled with the utmost care, reflecting the professional standards of our piercing studio. Call to Action: View Our Safety Standards / Shop with Confidence
• •Headline: More Than Just Jewellery. It's an Expression. Body: With a family legacy in art and piercing, Louise brings passion and precision to every piece we offer. Find high-quality, affordable jewellery that lets your true self shine. Call to Action: Find Your Perfect Piece Today