Brand Tone

Spiritual & Reverent, Supportive & Authentic, Accessible & Informative, Global & Connecting, Customer-Oriented (aspirational)

Brand Values

• •Cultural Preservation & Support
• •Spiritual Well-being & Mindfulness
• •Authenticity
• •Accessibility & Education
• •Global Connection
• •Revitalizing Interest in Buddhism

Best Practices

• •Reinforce the brand's origin story and values.
• •Avoid overly aggressive sales language; instead, focus on the benefits of peace, mindfulness, and connection the products can offer.
• •Educate and Inform Gently: Briefly explain the symbolism or traditional uses of items where appropriate, making the products accessible and meaningful even to those less familiar with Tibetan Buddhism.
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, 'About Us' page, FAQs) is mirrored in any email communications, and future social media content, or customer service interactions.
• •Visually showcase the artisans and their craft, highlighting the handmade aspect and the cultural heritage.

Social Perception

Ethically-minded brand supporting Tibetan artists, fostering a global Buddhist community, and revitalizing interest in Buddhism, especially among younger generations.

Copy Examples

• •Bring peace and mindfulness into your daily life.
• •Feel the artisan's touch, support their heritage.
• •We're dedicated to supporting local artisans and helping their ancient craft thrive.
• •Support artisans and find your center with Lotus Prayer.
• •#LotusPrayer #TibetanArtistry #Mindfulness #SpiritualJewelry #HandmadeWithLove