Brand Tone

Passionate, Authentic, and Educational

Brand Values

• •Quality
• •Local & Community-Focused
• •Transparency & Traceability
• •Passion
• •Responsibility

Best Practices

• •Tell Your Story: Consistently weave in the narrative of Lot 22's origins, the passion for quality, and the "farm-to-bottle" journey. This reinforces authenticity.
• •Use Passionate & Evocative Language: Employ words that convey enthusiasm for the products and the process (e.g., "vibrant," "robust," "sun-kissed," "handcrafted").
• •Educate, Don't Just Sell: Provide informative content about olive oil – its benefits, uses, and what makes Lot 22 unique. This aligns with their educational value.
• •Emphasize Quality and Freshness: Consistently highlight terms like "cold-pressed," "first-harvest," "fresh," "award-winning," and "sustainably harvested."
• •Maintain a Warm and Approachable Voice: While professional, the tone should feel like a knowledgeable friend sharing their passion for good food, reflecting their community focus.

Social Perception

Customers perceive Lot 22 Olive Oil Co. as a provider of high-quality, flavorful olive oils and balsamic vinegars. They are seen as a local business with a commitment to quality and authenticity. The educational aspect, including tastings and information about olive oil, is likely appreciated by consumers interested in understanding their food. The brand is viewed as offering premium, artisanal products, a "gourmet experience."

Copy Examples

• •Taste the California Sunshine: From Our Grove to Your Table. At Lot 22, we believe in the power of fresh, authentic olive oil. Grown in Southern California and cold-pressed from the first harvest, every bottle tells a story of passion and quality. Discover the difference real olive oil makes.
• •Know Your Oil, Love Your Food. We started Lot 22 with a simple passion: to share the incredible taste of truly fresh olive oil. Join us for a tasting or explore our collection online and learn why knowing the source of your food changes everything.
• •Award-Winning Flavor, Responsibly Farmed. Experience the Lot 22 difference. Our commitment to responsible farming and quality has earned us global recognition. Elevate your everyday meals with our exceptional extra virgin olive oils and balsamic vinegars.
• •More Than Just Olive Oil, It’s a Passion Bottled. From hand-harvesting our olives to meticulously blending flavors, every step at Lot 22 is driven by passion. Taste the dedication in our extra virgin olive oils, Agrumato, and artisanal balsamic vinegars.
• •The Secret Ingredient Your Kitchen is Missing. Unlock a new level of flavor with Lot 22. Our cold-pressed, California-grown olive oils and authentic Italian balsamics are crafted to inspire your culinary adventures. Freshness and quality you can taste in every drop.