Brand Tone

Trendy & Fashion-Forward, Accessible & Inclusive, Youthful & Modern, Inspirational yet Relatable, Positive & Engaging

Brand Values

• •Style & Design: A core focus on contemporary, design-led pieces.
• •Affordability & Accessibility: Offering on-trend jewelry at accessible price points.
• •Quality: Emphasizing good quality for the price, with in-house design.
• •Individuality & Self-Expression: Encouraging customers to express their personal style through layering and unique pieces.
• •Trend Awareness: Constantly updating collections to reflect current fashion trends.

Best Practices

• •Know Your Audience: Understand who you're talking to – their age, interests, style aspirations, and the platforms they use. Tailor your language accordingly (e.g., more visual and emoji-friendly on Instagram, slightly more descriptive for product pages).
• •Develop a Tone of Voice Guide: Document key characteristics of your brand's voice (e.g., "Playful yet Chic," "Confident & Empowering," "Friendly & Approachable"). Include examples of do's and don'ts.
• •Use Consistent Language & Terminology: If you call your customers "Stylists" or refer to collections in a specific way, maintain that consistency across all communications. Use a shared vocabulary for product features and benefits.
• •Prioritize Visual-Verbal Harmony: Ensure your copy complements the visual style of your brand. If your visuals are minimalist and modern, your copy should reflect that – be clear, concise, and stylish.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how your audience responds and interacts. Be open to subtle adaptations in tone to better resonate or address current conversations, without losing your core brand voice. For instance, incorporating relevant social slang or trending topics if it aligns naturally.

Social Perception

Go-to for Trendy Accessories, Good Value, Stylish & Modern, Instagrammable

Copy Examples

• •Instagram Post (New Collection): "Obsessed is an understatement ✨ Our NEW 'City Gleam' collection just dropped, and it's all about those pieces that take you from desk to dusk. Which look are you vibing with? #DesignB #NewCollection #JewelryObsessed #CityStyle"
• •Facebook Ad (Promoting Layering): "Your neckline called, it wants more layers 😉 Create your unique stack with DesignB London's essentials. Mix, match, and make it YOU. Shop now for 15% off your first layering set! #DesignBStyle #LayeredNecklace #PersonalStyle #AffordableLuxury"
• •Website Product Snippet (for a pair of hoop earrings): "Meet your new everyday heroes. These perfectly chunky gold hoops are lightweight enough for all-day wear but bold enough to make a statement. Effortless style, delivered. #DesignBHoops #GoldEarrings #MustHaveJewelry"
• •Email Subject Line (Sale): "✨ Treat Yourself (and your jewelry box!) - Our Summer Edit Sale is ON! ✨"
• •Tweet (Engaging Question): "Minimalist chic or bold statements? What's your go-to jewelry vibe for the weekend? Show us your #DesignBStacks! #WeekendStyle #JewelryLover"