Brand Tone

Authentic, evocative, and subtly luxurious, drawing on Celtic and Viking heritage with a focus on craftsmanship and timeless elegance.

Brand Values

• •Authenticity
• •Craftsmanship
• •Heritage
• •Elegance
• •Timelessness

Best Practices

• •Define a clear brand voice and style guide to ensure consistency.
• •Focus on the craftsmanship and artistry of the jewelry.
• •Incorporate Celtic and Viking themes authentically and respectfully.
• •Use high-quality imagery and videography to showcase the jewelry.
• •Engage with customers on social media and respond to reviews promptly.

Social Perception

Perceived as a brand that creates high-quality, unique jewelry inspired by Celtic and Viking traditions, appealing to customers who appreciate artistry, heritage, and timeless design. Aims for a perception of understated luxury and authenticity.

Copy Examples

• •"Discover the ancient allure of Lorien Vale, where Celtic legends inspire handcrafted jewelry."
• •"Each piece tells a story, forged with passion and steeped in Viking lore."
• •"Experience the timeless beauty of our bespoke jewelry, a legacy to cherish."
• •"Crafted with care, designed for eternity: Lorien Vale Jewelry."
• •"Embrace the spirit of the North with our unique Celtic and Viking-inspired designs."