Brand Tone

Sophisticated, Elegant, Artisanal

Brand Values

• •Craftsmanship
• •Timeless Style
• •Quality Materials
• •Modern Sensibility
• •Authenticity/Small-Batch Production
• •Durability

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of L'Ordonnée's tone (sophisticated, elegant, artisanal) with examples of "do's and don'ts" for word choice, sentence structure, and overall feel. This ensures anyone writing for the brand understands the desired communication style.
• •Prioritize Quality & Craftsmanship in Language: Consistently use descriptive words that evoke the quality of materials (e.g., "supple leather," "full-grain," "meticulously stitched") and the artisanal nature of the products ("handcrafted," "small-batch," "artisan-made").
• •Maintain an Elegant and Refined Vocabulary: Avoid overly casual language, slang, or overly aggressive sales tactics. Opt for a more elevated and thoughtful choice of words that appeal to a discerning audience.
• •Emphasize Timelessness over Trends: Frame product benefits and descriptions around enduring style, longevity, and classic appeal, rather than fleeting fashion trends. Use phrases like "designed to last," "a future heirloom," "classic silhouette."
• •Be Consistent Across All Platforms: While the specific format or length might change (e.g., a concise TikTok caption vs. a detailed website product description), the underlying sophisticated and artisanal tone should remain recognizable and consistent, reinforcing the brand's identity at every touchpoint.

Social Perception

Potential customers engaging with their social media are likely to perceive the brand as focused on luxury, durability, and classic design. The "Made in Montreal" aspect could appeal to customers interested in supporting local or Canadian designers and businesses. The consistent aesthetic and messaging across its platforms help build a perception of a detail-oriented and refined brand.

Copy Examples

• •Instagram Post (Image: Close-up of bag stitching): "The mark of true craftsmanship lies in the details. Each stitch, a testament to the hands that shaped it. Discover enduring style, meticulously made. #LOrdonnee #HandcraftedLeather #ArtisanalQuality"
• •Facebook Ad (Image: Lifestyle shot with a person carrying a L'Ordonnée bag): "Elevate your everyday. L'Ordonnée leather goods are designed in Montreal for a life of timeless elegance and modern distinction. Experience the difference of handcrafted quality. Shop now. #TimelessStyle #LeatherBag #MontrealMade"
• •Product Description (Website): "Our Signature Tote, a masterpiece of understated luxury. Handcrafted from the finest full-grain leather, this piece is designed to not only accompany you through your days but to become a cherished part of your story. Its clean lines and thoughtful details embody the L'Ordonnée commitment to timeless design and lasting quality."
• •Email Newsletter Subject: "An Ode to Enduring Craft: New Arrivals from L'Ordonnée" Body Snippet: "Dear [Customer Name], At L'Ordonnée, we believe in the quiet power of pieces made with intention. Explore our latest collection of handcrafted leather accessories, each designed to transcend seasons and trends..."
• •TikTok Video Caption (Video: Quick cuts showing the versatility of a wallet): "From morning café to evening outing, our handcrafted leather wallet is the epitome of sleek utility and timeless appeal. #LOrdonneeLeather #EverydayLuxury #MontrealStyle"