Brand Tone

Elegant, sophisticated, confident, empowering, modern yet respectful of modesty. Polished and aspirational language.

Brand Values

• •Empowerment
• •Modesty & Modernism
• •Quality & Craftsmanship
• •Individuality & Authenticity
• •Customer Well-being & Satisfaction
• •Inclusivity & Creativity

Best Practices

• •Develop a Brand Voice Guide: Document Lora Maine's core values, mission, target audience, and specific tone characteristics (e.g., sophisticated, empowering, graceful, modern). Include approved vocabulary and phrases to avoid. This ensures anyone writing for the brand uses a consistent voice.
• •Focus on "Empowering Elegance": Every piece of copy should aim to make the target woman feel confident, elegant, and empowered by her choice of modest fashion. Highlight how the clothes enable her to express her individuality stylishly.
• •Emphasize Quality and Craftsmanship: Consistently mention the high-quality materials like Turkish cotton and the careful craftsmanship, linking these to comfort, durability, and a luxurious feel without being ostentatious.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the sophisticated and chic imagery used on the website and social media. The words should enhance the visual story of elegance and modern modesty.
• •Review and Refine Regularly: Periodically review all marketing copy across platforms to ensure it still aligns with the brand's evolving identity and continues to resonate with the target audience. Gather feedback if possible to understand how the tone is being perceived.

Social Perception

Lora Maine aims to be perceived as a high-quality, stylish, and contemporary brand that caters to women seeking elegant and modest fashion choices. They project an image of a brand that values both aesthetics and the wearer's comfort and well-being. The emphasis on Turkish craftsmanship and quality fabrics further contributes to a perception of a premium offering.

Copy Examples

• •Lora Maine: Where Timeless Elegance Meets Modern Modesty. Discover a curated collection designed for the woman who embraces her individuality with grace and confidence. Crafted from the finest Turkish fabrics, each piece is a testament to sophisticated style and enduring quality. Express your unique elegance.
• •Elegance is an attitude. Confidence is a choice. Our latest collection empowers you to be uniquely, beautifully you. #LoraMaine #ModestFashion #EmpoweredWomen #TimelessStyle
• •Experience the whisper of luxury against your skin. Our Satin Shirt, detailed with exquisite piping, offers a modern take on classic sophistication. Perfect for elevating your everyday or making a statement on special occasions. Feel the difference quality makes.
• •Redefine Your Style: Discover the Loramaine Difference. At Lora Maine, we believe fashion is more than just clothing – it's a form of self-expression. Explore our new arrivals, thoughtfully designed to blend modesty with contemporary elegance, empowering you to shine.
• •Lora Maine: Differently Elegant. Authentically You.