Brand Tone

Inspirational & Passionate, Warm & Welcoming, Artistic & Curated, Community-Focused

Brand Values

• •Quality & Craftsmanship
• •Inspiration & Creativity
• •Inclusivity & Welcome
• •Community & Connection
• •Support for Artisans & Small Businesses
• •Beauty & Joy

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that convey beauty, quality, and the joy of making (e.g., "sumptuous," "exquisite," "hand-picked," "vibrant," "cozy," "inspiring").
• •Highlight a Sense of Discovery and Curation: Emphasize the uniqueness of the products, the stories behind the artisans, and the careful selection process. Position Loop as a place to find "treasures."
• •Maintain a Warm, Inclusive, and Encouraging Voice: Address the audience as fellow enthusiasts. Offer support and inspiration, making everyone feel welcome in the Loop community.
• •Showcase Passion and Enthusiasm: Let genuine love for the craft shine through in all communications. Share excitement about new arrivals, techniques, and the creative process.
• •Visually Align with the Brand: Ensure that all imagery used (on the website, social media, and in ads) reflects the brand's aesthetic: beautiful, colorful, textured, and inspiring, often with a slightly whimsical or artistic touch.

Social Perception

A Destination Shop, High-Quality & Luxurious, Inspiring & Beautiful, Knowledgeable & Passionate Staff, Community Hub

Copy Examples

• •Headline: Discover Your Next Obsession: Artisan Yarns & Inspiration Await. Body: Step into Loop, where every skein tells a story. We curate the world's most beautiful natural fibers and hand-dyed treasures to ignite your creativity. Find your perfect project today. Call to Action: Explore the Collection
• •Headline: More Than Just Yarn. It's a Journey of Joy. Body: At Loop, we believe in the power of making. Feel the exquisite textures, lose yourself in a sea of color, and join a community passionate about every stitch. Call to Action: Visit Us in London or Online
• •Headline: Unearth a World of Unique Haberdashery. Body: From vintage buttons to exquisitely crafted Japanese threads, Loop is your source for those special finishing touches that elevate your handmade projects from lovely to extraordinary. Call to Action: Shop Haberdashery Heaven
• •Headline: Wrap Yourself in Beauty. Create with Loop. Body: Imagine the softest alpaca, the richest merino, the most vibrant hand-dyed silk. At Loop, these dreams are a reality. We bring you exceptional yarns to make heirlooms that whisper tales of craft and care. Call to Action: Find Your Dream Yarn
• •Headline: Join Our Warm Circle of Makers. Body: Whether you're a seasoned knitter or just beginning your yarn adventure, Loop welcomes you. Explore our workshops, share your passion, and find endless inspiration in a space where creativity blossoms. Call to Action: Discover Our Classes & Community