Brand Tone

Emotional & Sentimental, Empathetic & Celebratory, Trendy & Modern, Approachable & Friendly, Slightly Unconventional

Brand Values

• •Meaningful Connections
• •Individuality & Self-Expression
• •Thoughtful Gifting
• •Quality & Craftsmanship
• •Breaking from the Norm

Best Practices

• •Focus on emotional connections and personal significance in product descriptions.
• •Highlight the unique aspects of each piece, emphasizing personalization options.
• •Use trendy and modern language, especially on social media platforms.
• •Maintain an approachable and friendly communication style across all channels.
• •Incorporate the tagline 'Break what doesn't' subtly to suggest innovation and purpose.

Social Perception

Positive, Emerging Brand, Associated with Personalization and Gifting

Copy Examples

• •"Symbolizing growth and resilience, this birthstone ring is a perfect gift for yourself or a loved one."
• •"A sleek titanium ring featuring a vibrant Birthstone zircon, symbolizing your unique energy and essence."
• •"✨✨We believe every piece tells a story—one full of history, charm, and a touch of sparkle ✨."
• •"Looking for the perfect gift? Our customizable necklaces symbolize the deep bond between hearts."
• •"Shop fine jewelry for yourself. Break what doesn't."