Brand Tone

Professional & Experienced, Friendly & Approachable, Modern & Effortless, Confident & Reassuring, Passionate & Creative

Brand Values

• •Client-Centricity & Personalization
• •Authenticity & Natural Beauty
• •Quality & Expertise
• •Inclusivity
• •Empowerment

Best Practices

• •Emphasize "Effortless" and "Natural": Consistently use words like "modern," "effortless," "natural," "flawless skin," "radiant," and "wearable" to describe the makeup style, reinforcing the core brand message of enhancing natural beauty without a heavy feel.
• •Showcase Expertise Calmly: Highlight the years of experience and high-profile work (fashion, TV, celebrity) not boastfully, but to build trust and reassure clients of her skill and professionalism.
• •Client-Focused Language: Use "you" and "your" frequently. Focus on the client's feelings, desires (feeling beautiful, confident, like themselves), and the personalized experience Lizz provides.
• •Incorporate Testimonial Language: Weave in phrases and sentiments commonly found in client reviews, such as "calm and professional," "listened to my ideas," "felt like the best version of myself," to resonate with potential customers and maintain authenticity.
• •Maintain a Friendly and Approachable Tone: Mirror Lizz's described personality – warm, down-to-earth, and supportive. Use welcoming language, especially in introductions and calls to action, making potential clients feel comfortable reaching out.

Social Perception

Highly Trusted & Recommended, Expert in Natural & Bridal Makeup, Calming Presence, Knowledgeable Teacher, Professional and Lovely to Work With

Copy Examples

• •Headline: Your Best Self, Beautifully Revealed. Modern Makeup, Effortlessly You. Body: With 17 years of artistry in fashion, TV, and countless weddings, Lizz Payne specializes in makeup that feels as good as it looks. Discover a radiant, natural glow that lasts all day and lets your true beauty shine through. Book your Brighton bridal makeup or personal lesson today.
• •Headline: Beyond 'Cakey'. Beyond Trends. Simply Flawless. Body: Tired of makeup that hides you? Lizz Payne believes in enhancing, not masking. Experience modern, wearable looks tailored to your unique style and features. Perfect for your wedding day, special event, or learning the art of effortless beauty.
• •Headline: Confidence Looks Gorgeous On You. Let's Create It Together. Body: More than just makeup, it's a feeling. Lizz Payne, Brighton's top-rated makeup artist, offers a calm, creative, and personalized experience. From your dream bridal look to makeup lessons that empower, feel beautiful from the inside out.
• •Headline: Fashion-Forward, Flawlessly You. Makeup Artistry That Understands. Body: Bring red-carpet radiance and editorial chic to your special day. Lizz Payne blends her high-fashion background with a passion for natural, glowing skin, creating looks that are stunning in person and timeless in photos. For every skin tone, every age, every you.
• •Headline: Nervous About Wedding Makeup? Relax, You're in Expert Hands. Body: Lizz Payne is renowned for her calming presence and ability to translate your vision into a beautiful reality. Specializing in modern, natural bridal makeup, she ensures you’ll look and feel like the best, most confident version of yourself on your big day. Say goodbye to makeup fears and hello to effortless radiance.