Brand Tone

Healthy & Wholesome, Convenient & Solution-Oriented, Supportive & Encouraging, Positive & Approachable, Transparent

Brand Values

• •Health & Nutrition
• •Quality Ingredients
• •Convenience
• •Taste & Enjoyment
• •Customer Focus
• •Accessibility

Best Practices

• •Always Emphasize Freshness and Quality: Consistently highlight the use of "100% fresh, quality ingredients," specifying sources like "British poultry & grass-fed meats" or "locally sourced fresh salad & veg" where possible. This builds trust and justifies value.
• •Focus on the "Problem/Solution" Angle: Frame copy around the convenience offered (no prep, no mess, ready in minutes) as a solution to the customer's busy lifestyle or lack of time/desire to cook healthy meals.
• •Maintain a Supportive and Encouraging Tone: Use positive language that motivates customers on their health and fitness journeys. Avoid overly technical jargon and keep the tone approachable and friendly.
• •Incorporate "Proof" and Transparency: Share nutritional information, highlight chef preparation, and mention "no added salts or preservatives." Customer testimonials and user-generated content can also be powerful.
• •Use Clear and Action-Oriented Language: Ensure calls to action are clear (e.g., "Order Now," "Choose Your Meal Plan," "Get Your Sample Pack"). Make the benefits of choosing Look Good Foods immediately obvious in all communications.

Social Perception

Positive, Trusted for Health, Appealing to a Busy Lifestyle, Visually Appealing, Growing market for healthy ready meals

Copy Examples

• •Headline: Fuel Your Goals, Effortlessly. Delicious, Chef-Prepared Healthy Meals Delivered. Body: Tired of meal prep? Get fresh, nutritionist-designed ready meals delivered to your door. Over 80 choices, ready in 3 minutes. Taste the goodness, feel the difference. #LookGoodFoods #HealthyEatingMadeEasy
• •Headline: Real Food, Real Flavour, Zero Hassle. Body: At Look Good Foods, we use only 100% fresh, quality British ingredients – just like you would. Enjoy wholesome, delicious meals without the shopping, chopping, or cleaning. What will you do with all that extra time? #HealthyConvenience #FreshNotFake
• •Headline: Your Secret Weapon for a Healthier You. Body: Whether it's weight loss, muscle gain, or simply eating well, our calorie-controlled, macro-friendly meals are designed to support your journey. Deliciously satisfying and perfectly portioned. Start looking and feeling your best! #MealPrepSolved #FitnessFoodUK
• •Headline: Goodbye Takeaway Menus, Hello Healthy Habits! Body: Craving convenience but not the calories? Our chef-prepared ready meals are the perfect solution. Fresh ingredients, exciting flavours, and delivered nationwide. Make healthy eating your new normal with Look Good Foods. #EatWellLiveWell #HealthyDelivery
• •Headline: Taste the Freshness. See the Results. Body: We’re passionate about quality you can taste. From grass-fed meats to locally sourced veg, every Look Good Foods meal is packed with nutrition and flavour. No hidden nasties, just pure, wholesome goodness. Order your 7-meal sample pack today! #QualityIngredients #RealResults