Brand Tone

Direct and Clear, Reassuring and Trustworthy, Quality-focused, Helpful and Informative, Slightly Aspirational/Lifestyle-oriented (on Instagram)

Brand Values

• •Quality: Strong emphasis on German manufacturing and product quality.
• •Transparency: Clear statements about pricing, including VAT and delivery, with no hidden costs.
• •Customer Convenience: Offering delivery by appointment and directly to the home.
• •Simplicity: "Easy. Quality. Mirror." suggests a straightforward and hassle-free experience.
• •Local Support (Stated): The website mentions a goal to connect with local organizations and support them through direct profit distributions
• •Aesthetic and Functionality: Blog topics and Instagram imagery suggest a value for both the practical use of mirrors (enhancing space and light) and their contribution to interior aesthetics (minimalist design).

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon or overly complex language. Make benefits and processes easy to understand, echoing their "Easy. Quality. Mirror." mantra.
• •Emphasize Quality and Origin: Consistently mention "German Quality" and "made in Germany" as key differentiators and trust builders.
• •Maintain Transparency in All Communications: Especially regarding pricing and delivery. Reiterate "no hidden costs" to build and maintain customer trust.
• •Focus on Customer Benefit and Convenience: Frame product features around how they make the customer's life easier or better (e.g., "delivery by appointment so you're always home," "frameless mirrors optimize light and spatial perception").
• •Use a Helpful and Assured Voice: Whether in blog posts, social media, or customer service, maintain a tone that is confident in the product's quality and helpful in guiding the customer.

Social Perception

The brand aims to be perceived as a reliable provider of high-quality, custom-made German mirrors with a transparent and convenient purchasing process. The nature of their product (mirrors) inherently ties into self-perception, how people see themselves, and how they want their spaces to appear. The brand name "Look at You" itself plays on this reflective and personal aspect.

Copy Examples

• •Headline: Reflect Your Style. German Quality Mirrors, Made for You. Body: No hidden fees, no shipping surprises. Just beautiful, custom-made mirrors delivered straight to your door. Easy. Quality. Mirror.
• •Social Media Post: Brighten up your space, effortlessly. Our made-to-measure mirrors from Germany are designed to fit your vision perfectly. See the difference quality makes. #LookAtYouMirrors #GermanQuality #HomeDecor
• •Website Banner: Experience True Clarity. With Look at You, what you see is what you get – premium German mirrors and transparent pricing. Schedule your convenient delivery today.
• •Email Snippet: Your perfect reflection is waiting. At Look at You, we craft high-quality mirrors in Germany, just for you. No complicated process, no unexpected costs – just the ideal mirror for your home.
• •Product Description Snippet: Crafted with precision in Germany, this [mirror type, e.g., frameless wall mirror] embodies minimalist design and exceptional quality. Enjoy a seamless experience from custom order to convenient home delivery, with all costs included.