Brand Tone

aspirational, trustworthy, and supportive

Brand Values

• •Flexibility: Offering solutions for non-traditional lease lengths and lifestyles.
• •Trust & Security: Prioritizing verified listings and secure transactions to build confidence.
• •Community: Connecting hosts and renters, and fostering a sense of belonging for those on extended stays.
• •Convenience: Aiming to simplify the process of finding and booking mid to long-term accommodation.
• •Exploration & Experience: Enabling people to live like locals and fully experience new places through longer stays.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, trustworthy, supportive), core values, target audience, and style preferences (e.g., use of emojis, level of formality). Share this guide with everyone creating content.
• •Focus on "You" and "Your": Address the audience directly. Frame benefits in terms of how they help the renter (e.g., "Your home away from home awaits") or the host (e.g., "Your property, their perfect extended stay"). This reinforces the supportive and customer-centric aspect of the tone.
• •Emphasize Trust and Security: Consistently weave in words and phrases that build confidence, such as "verified," "secure," "peace of mind," "reliable," especially when discussing bookings, payments, or the quality of listings.
• •Balance Aspiration with Practicality: While inspiring wanderlust is key, ensure the copy also provides clear, practical information. For example, pair a beautiful image with details on how to book or the benefits of a specific type of accommodation. This maintains both the aspirational and trustworthy elements of the tone.
• •Adapt, Don't Abandon, the Core Tone for Different Platforms: While the execution might vary (e.g., more emojis and brevity on TikTok vs. more detailed information on the blog), the underlying feeling of being aspirational, trustworthy, and supportive should remain consistent across all communication channels. Review content regularly to ensure it aligns.

Social Perception

a reliable and user-friendly platform for finding quality mid to long-term furnished rentals globally. They want to be seen as a go-to resource for those who need housing for a month or more, whether for work, study, or extended travel.

Copy Examples

• •Headline (Website/Ad): Settle in, not just stay. Discover furnished monthly rentals worldwide with LongTermHouse.
• •Social Media Post (Instagram): Imagine waking up here for the next 30 days. ☀️ Your perfect month-long escape is just a click away. Explore furnished homes designed for living, not just visiting. #LongTermHouse #WorkFromAnywhere #ExtendedStay #TravelGoals
• •Email to Potential Hosts: Unlock the potential of your property with LongTermHouse. Connect with verified renters seeking stays of a month or more, and enjoy seamless, secure bookings. Become a host today and turn your space into a source of steady income.
• •Blog Post Title/Social Snippet (Facebook/X): 5 Ways a Long-Term Rental Beats a Hotel for Your Next Extended Trip. More space, more freedom, more 'home'. Find out why savvy travelers choose LongTermHouse.
• •TikTok Video Concept Caption: POV: You found the perfect long-term rental and now you actually live in your dream city. ✨ Packing for a month? We got you! #LongTermLiving #DigitalNomadLife #ApartmentGoals #LongTermHouse