Brand Tone

Appealing, Quality-focused, Value-driven, Unique

Brand Values

• •Quality
• •Value for Money
• •Uniqueness/Curation
• •Customer Convenience
• •Eco-consciousness

Best Practices

• •Focus on 'You' (The Customer): Frame product descriptions and marketing messages around how the products benefit the customer or make them feel (e.g., "Uplift *your* room's decor," "Help take *your* home decor on an organic, rustic turn").
• •Be specific about quality features, as seen with the "artist-grade cotton substrate" or "15mm plywood" for wall art.
• •Highlight value for money, emphasizing any ongoing offers or promotions.
• •Showcase the uniqueness and curated nature of the products, especially handmade or coastal items.
• •Emphasize eco-consciousness by highlighting sustainable materials or practices.

Social Perception

Positive perception regarding good value, price & quality, return policy, and shipping & delivery.

Copy Examples

• •Shop now and enjoy [Offer, e.g., free shipping over $50]!
• •Our gift cards never expire and can be combined with ongoing promotions!
• •Transform your home with our beautiful wood canvas prints and gallery-quality art.
• •Uplift any room's decor with art printed on top-quality canvas gallery wraps.
• •Help take your home decor on an organic, rustic turn with these unique wood canvas prints.