Brand Tone

Authentic, Inclusive/Welcoming, Confident/Bold, Casual/Streetwise, Slightly Edgy/Individualistic.

Brand Values

• •Self-Expression
• •Individuality
• •Quality
• •Inclusivity
• •Sustainability
• •Comfort

Best Practices

• •Use inclusive language.
• •Emphasize the message: It’s not about being alone, it’s about being unapologetically you.
• •Don't be afraid to be a little disruptive or go against the grain, reflecting the rebellion aspect.
• •Focus on Quality and Meaning: Remind customers of the premium materials.
• •Highlight the made-to-order aspect that reduces waste.

Social Perception

Customers who have purchased seem to appreciate the quality, fit, and designs. Convey a sense of exclusivity balanced with inclusivity.

Copy Examples

• •Elevate your style, embrace the solitude.
• •Heart Over Mind.
• •Join the rebellion.
• •Be aware, success comes with loneliness.
• •Shop the collection.