Brand Tone

aspirational yet accessible, stylish, and customer-focused

Brand Values

• •Quality
• •Design
• •Affordability/Value
• •Customer Satisfaction
• •Sustainability
• •Collaboration

Best Practices

• •Focus on Transformation and Emotion: Use evocative language that speaks to how the rugs will make the customer *feel* and how they will improve their living spaces (e.g., "create your dream oasis," "add a touch of elegance," "feel the cozy comfort").
• •Highlight Quality and Design, then Value: Emphasize the premium materials, craftsmanship, and stylish designs first, then reinforce the accessible price point to underscore the value proposition.
• •Incorporate Social Proof: Leverage customer testimonials and reviews in your copy. Phrases like "Our customers are saying..." or highlighting specific positive feedback can build trust and resonate with the target audience.
• •Maintain an Enthusiastic and Positive Voice: The copy should sound genuinely excited about the products and the impact they can have on a customer's home. Avoid overly technical jargon unless explaining specific quality aspects like pile height or material benefits.
• •Ensure Visual and Textual Harmony: The style of the copy should match the aesthetic of the product photography and website design – chic, modern, and inviting. The language should complement the visual story being told.

Social Perception

The London Rug Company is generally perceived very positively by its customers. They are seen as a source for beautiful, high-quality rugs that can significantly enhance a home's interior. Customers appreciate the value for money and the "expensive look" of the rugs. The collaboration with Dawn Ward lends credibility and a sense of designer appeal. They are often described as a company that delivers on its promises of quality and style.

Copy Examples

• •Transform your living space from ordinary to extraordinary. Discover the [Rug Name] and feel the luxurious difference a designer-inspired rug makes – without the designer price tag.
• •Fall in love with your home all over again. Our [Rug Collection Name] collection, born from a collaboration with award-winning designer Dawn Ward, brings sophisticated style and unbeatable quality right to your doorstep.
• •Why just decorate when you can define? The [Rug Name] isn't just a rug, it's a statement. Experience the plush comfort and stunning design that has our customers raving.
• •Get the designer look you've always dreamed of, affordably. At The London Rug Company, we believe beautiful, high-quality rugs should be accessible to everyone. Explore our new arrivals!
• •Ready for a refresh? The [Rug Name] adds the perfect touch of warmth and style, effortlessly elevating any room. Plus, it's OEKO-TEX certified, so you can feel good about its quality and safety.