Brand Tone

Professional, Efficient, Reliable, Value-Driven, Service-Oriented

Brand Values

• •Efficiency
• •Comprehensiveness/Variety
• •Customer Focus
• •Reliability
• •Value for Money
• •Quality (implied)

Best Practices

• •Prioritize Clarity and Conciseness: Especially for a B2B audience and a wide product range, get straight to the point. Avoid jargon where possible, or explain it if necessary.
• •Emphasize Solutions and Benefits: Instead of just listing product features, highlight how they solve a customer's problem or benefit their business (e.g., "durable packaging *to protect your valuable goods*" or "ergonomic office chairs *to improve employee comfort and productivity*").
• •Maintain a Professional Yet Accessible Voice: Avoid overly casual language or slang. The tone should be respectful and business-like, but still easy to understand and engage with.
• •Ensure Accuracy and Transparency: Double-check all claims, especially regarding delivery times, stock availability, and pricing. If there are conditions, state them clearly. This builds trust.
• •Use Action-Oriented Language: Encourage users to take the next step with clear calls to action (e.g., "Shop Now," "Request a Quote," "Learn More," "Contact Us Today").

Social Perception

Generally positive, recognized for B2B focus, with price sensitivity and occasional issues regarding delivery and customer service responsiveness.

Copy Examples

• •Secure Your Shipments: Quality Packaging, Delivered Tomorrow.
• •Run Your Office Smoothly. Londano.nl: Your One-Stop Shop for All Essential Supplies. Fast, Reliable, and Competitively Priced.
• •Prioritize Workplace Safety & Hygiene. Comprehensive solutions from A-brands, at your doorstep fast. Order with Londano.nl.
• •Londano.nl: Re-stocking Made Easy – Explore Our New Arrivals & Special Offers.
• •At Londano.nl, we understand the importance of efficiency and reliability for your business. With over 200,000 products and a commitment to next-day delivery, we ensure you have what you need, when you need it. Your trusted partner for packaging, office, and hygiene solutions.