Brand Tone

Supportive & Encouraging, Informative & Solution-Oriented, Empathetic, Friendly and Approachable

Brand Values

• •Health & Well-being
• •Quality & Efficacy
• •Activity & Performance
• •Comfort & User Experience
• •Support & Care

Best Practices

• •Use words like 'enhance,' 'support,' 'discover,' 'reclaim.'
• •Avoid overly clinical or negative fear-based language.
• •Focus on benefits such as pain relief, enhanced performance, stability, and comfort.
• •Highlight orthopedic-approved design and suitability for athletes and active individuals, as well as for everyday support.
• •Maintain a friendly and approachable tone to build trust and connection.

Social Perception

Helpful & Effective, Trustworthy (Emerging)

Copy Examples

• •LOMO Luxe Knee Support: Reclaim your comfort and enjoy pain-free living with our orthopedic-approved design.
• •Discover the LOMO Optima Soft Knee Support: Enhanced performance and superior stability for athletes and active individuals.
• •Experience the difference with LOMO posture correctors: Designed for ease of use, comfort, and effective support.
• •Our products are crafted with breathable materials and soft lining, prioritizing your comfort and unrestricted movement.
• •LOMO is dedicated to providing high-quality products that support your physical health and an active lifestyle. We are here to support you.