Brand Tone

Thoughtful & Appreciative, Calm & Mindful, Inspiring & Aspirational (but accessible), Slightly Whimsical & Warm, Elevated & Curated

Brand Values

• •Curation & Quality
• •Support for Independent Artists & Makers
• •Mindful Consumption & Slow Living
• •Aesthetic Beauty & Design
• •Uniqueness & Individuality
• •Joy in Small Things

Best Practices

• •Develop a Brand Voice Chart: Internally document key adjectives (e.g., Thoughtful, Calm, Inspiring, Whimsical, Appreciative), "we are/we are not" statements (e.g., "We are inspiring, we are not preachy"), and examples of good/bad copy.
• •Always Tell a Story: Whether it's about the maker, the material, or the inspiration behind a product, storytelling connects with the brand's values of mindfulness and appreciation.
• •Focus on the "Why," Not Just the "What": Explain *why* an item is special – its craftsmanship, its purpose in promoting slow living, its unique design – rather than just listing features.
• •Use Evocative and Sensory Language: Words that appeal to touch, sight, and emotion will enhance the "mindful" and "appreciative" tone (e.g., "soft glow," "smooth finish," "gentle reminder").
• •Maintain Consistency Across All Channels: Ensure the website copy, social media posts, email newsletters, and even customer service interactions all reflect the same thoughtful, warm, and curated voice. Regularly audit content to check for alignment.

Social Perception

Boutique & Niche, Tasteful & Stylish, Ethical & Conscious, Source of Discovery, Aspirational Lifestyle

Copy Examples

• •Instagram Post (New Ceramic Mug): Morning rituals, made a little brighter. ✨ Our new handcrafted ceramic mugs by [Artisan Name] are here, each one a unique piece of art to cradle your favorite brew. Embrace the pause, sip slowly. #LollygagLiving #MorningMoments #HandcraftedHome
• •Website Banner (Homepage): Lollygag.co: Thoughtfully curated goods for a more beautiful and mindful life. Discover pieces that tell a story.
• •Email Subject Line (New Collection): Slow down & discover: New arrivals for inspired living are here.
• •Facebook Ad (Targeting design lovers): Tired of the same old decor? At Lollygag.co, we meticulously select unique, artisan-made treasures that bring personality and mindful beauty to your space. Explore the collection and find something you'll cherish.
• •Product Description Snippet (for a unique vase): More than just a vessel, this [Material] vase is a quiet statement. Hand-thrown by [Artisan Name], its subtle imperfections speak of its journey, ready to bring a touch of organic elegance and mindful presence to your favorite corner.