Brand Tone

Playful & Fun-loving, Friendly & Welcoming, Energetic & Enthusiastic, Caring & Gentle, Safe & Trustworthy, Educational (subtly)

Brand Values

• •Joy & Happiness
• •Family
• •Friendship
• •Adventure & Exploration
• •Creativity & Imagination
• •Inclusivity
• •Safety & Wellbeing
• •Making Memories
• •Movement & Play

Best Practices

• •Speak Their Language (Child-Friendly & Parent-Approved): Use simple, positive, and enthusiastic language that appeals to children, while also reassuring parents about safety and quality. Avoid complex jargon.
• •Emphasize Fun and Adventure: Consistently highlight the joy, excitement, and exploratory aspects of the Lollo & Bernie experience. Use action verbs and exclamatory sentences where appropriate.
• •Show, Don't Just Tell, with Visuals: Accompany copy with bright, colorful, and happy images/videos of Lollo & Bernie interacting with children and families in vibrant holiday settings. User-generated content can be particularly powerful here.
• •Maintain Character Personalities: Ensure copy reflects the established personalities of Lollo (curious, loves to dance, vegetarian) and Bernie (wise, loves food, brave but a bit clumsy). This consistency builds a stronger connection.
• •Incorporate a Call to Play/Join/Explore: Encourage engagement by inviting children and families to participate, whether it's joining a dance, visiting the website for activities, booking a holiday, or joining the Lollo & Bernie Club. Make the call to action clear and exciting.

Social Perception

Beloved by Children, Valued by Parents, Synonymous with Family Fun, Trusted Entertainment, A Strong Brand Driver

Copy Examples

• •Headline: Your Best Holiday Friends Are Waiting! Body: Lollo the Giraffe & Bernie the Bear can't wait to dance, play, and explore with you. Join the fun at Sunwing Resorts and make memories that will last a lifetime! #LolloBernieAdventures
• •Headline: Turn Holiday Dreams into Reality! Body: Imagine a world of laughter, songs, and endless fun. That's the world of Lollo & Bernie! Book your family getaway and let our friendly giraffe and cuddly bear make your children's holiday magical. Find them at Ving, Spies, and Tjäreborg.
• •Headline: More Than Just a Holiday – It's a Lollo & Bernie Adventure! Body: From exciting treasure hunts to dazzling Mini Discos, every day is an adventure with Lollo & Bernie. Discover our kids' clubs and specially themed suites designed for maximum fun! Click to explore.
• •Headline: Happy Kids, Happy Holiday! Body: Lollo & Bernie know the secret to a perfect family vacation: lots of smiles, dancing, and warm hugs! Our beloved mascots entertain and delight, giving parents a chance to relax too. What are you waiting for?
• •Headline: Bring the Magic Home! Body: Can't get enough of Lollo & Bernie? Visit our online shop for adorable plush toys, fun activity books, and cool outfits! Plus, every plush toy sold helps support Save the Children. Shop now at lollobernie.com!