Brand Tone

Artisanal & Appreciative, Storytelling & Evocative, Ethical & Conscious, Elegant & Modern, Empowering & Collaborative

Brand Values

• •Authenticity
• •Preservation of Heritage
• •Empowerment of Artisans
• •Sustainability & Ethical Practices
• •Innovation
• •Craftsmanship & Quality
• •Storytelling

Best Practices

• •Go beyond features to highlight the "soul" of each item.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and create an emotional connection, reflecting the beauty and craftsmanship of the products (e.g., "rich textures," "vibrant beauty," "smooth finish," "warmth of natural wood").
• •Reinforce core values.
• •Build authenticity.
• •Align with the brand's mission to preserve and empower.

Social Perception

High-quality, ethically sourced, handcrafted Indian goods. Cultural richness and artistic appreciation.

Copy Examples

• •Exquisite Handcrafted Treasures
• •Gulbahar (गुलबहार), meaning 'spring bloom'
• •slow, sustainable, and ethical design
• •modernize and globalize traditional craftsmanship for contemporary living
• •Where every piece tells a story of tradition and timeless elegance.