Brand Tone

aspirational, trendy, and friendly

Brand Values

• •Style & Fashion-Forwardness
• •Femininity & Confidence
• •Accessibility
• •Customer Engagement
• •Visual Appeal

Best Practices

• •Use emojis to create a friendly tone, especially on Instagram.
• •Incorporate trendy slang and current expressions to stay relevant.
• •Ask questions in captions to encourage engagement and conversation.
• •Focus on the aspirational lifestyle that the clothing represents.
• •Maintain a visually appealing aesthetic across all platforms.

Social Perception

Loja Zaffe is perceived as a contemporary brand focused on a younger, fashion-conscious demographic, offering current trends and stylish outfits. The brand is seen as accessible, with a strong and aesthetically pleasing online presence, particularly on Instagram.

Copy Examples

• •Steal the spotlight ✨ Our new [Dress Name] is here to make your night unforgettable! Pair it with your fave heels and get ready to turn heads. 😉 Shop now! #ZaffeStyle #NewArrival #DressToImpress
• •Obsessed with our new arrivals! 😍 This [Top Name] is giving us all the summer vibes.☀️ Tap to shop and upgrade your wardrobe today! #LojaZaffe #SummerFashion #OutfitInspo
• •Weekend mood: comfy but make it fashion. 😎 Our [Sweater Name] is the perfect blend of cozy and chic. Get yours now and slay the day! 🔥 #ZaffeCasual #WeekendVibes #StreetStyle
• •New collection alert!🚨 We're dropping the hottest trends of the season. From bold prints to statement pieces, we've got you covered. 😉 Don't miss out, shop now! #LojaZaffe #FashionForward #NewCollection
• •Feeling good in our new [Jeans Name]! ✨ These jeans are designed to flatter your figure and boost your confidence. What are you waiting for? Shop now and unleash your inner goddess! 💖 #ZaffeDenim #BodyPositive #ConfidenceBoost