Brand Tone

Promotional and Value-Oriented, Accessible and Direct, Reassuring and Trust-Building, Enthusiastic

Brand Values

• •Affordability/Value for Money
• •Accessibility
• •Customer Satisfaction
• •Convenience
• •Trustworthiness

Best Practices

• •Emphasize discounts and value propositions in product descriptions and promotional materials.
• •Use clear and direct language, focusing on practical benefits and cost savings.
• •Highlight guarantees, secure payment options, and humanized support to build trust.
• •Incorporate enthusiastic language from customer testimonials in marketing copy.
• •Maintain a positive and helpful tone even in policy pages.

Social Perception

Positive, Trustworthy, Good Value

Copy Examples

• •"43% OFF on our new line of skincare products! Get quality at an unbeatable price."
• •"Free shipping throughout Brazil on all orders. Shop now and save!"
• •"Quality products at an affordable price. Your satisfaction is our priority."
• •"Humanized Support available to answer all your questions. Shop with confidence!"
• •"Secure Environment with SSL certificate. Your data is protected."