Brand Tone

Friendly and Approachable, Trendy and Modern, Promotional and Value-Oriented, Enthusiastic and Engaging

Brand Values

• •Self-Expression and Personality
• •Confidence and Well-being
• •Accessibility and Everyday Style
• •Customer Connection
• •Simplicity and Elegance

Best Practices

• •Stay Approachable and Positive: Use welcoming, friendly language. Even when being promotional, maintain an upbeat and encouraging tone. Avoid overly formal or technical jargon.
• •Emphasize Self-Expression and Confidence: Consistently weave in messaging about how the products help customers express their unique style, personality, and feel confident.
• •Highlight Value Clearly and Excitingly: When promoting sales or discounts, make the value proposition clear and use enthusiastic language (e.g., "Don't miss out!", "Amazing deal!").
• •Be Direct and Action-Oriented: Especially in social media and ads, use clear calls to action (e.g., "Shop Now," "Discover More," "Link in Bio").
• •Maintain a Connection with "Small Business" Charm (if authentic): If it aligns with their core identity, subtly reminding customers that they are supporting a smaller venture can foster a sense of community and loyalty, but ensure this is genuine. Use phrases like "Help us grow" or "Your support means the world."

Social Perception

Emerging Small Business, Focused on Deals and Trends, Direct and Service-Oriented, Limited Public Feedback

Copy Examples

• •Instagram Post (Image of someone wearing a smartwatch and bracelets): Your day. Your style. Your story. ✨ Express every facet of you with accessories from Loja Urbana that don't just adorn, they empower. Feel confident, feel unique. Shop the look – link in bio! #LojaUrbana #MeuEstilo #ConfiançaDiária
• •Facebook Ad (Carousel of different bracelets): Why choose just one? 😉 Our 'Buy 1, Get 2 FREE' on ALL bracelets is still on! Mix, match, and stack your way to a style that's uniquely YOU. Elevate your everyday. Shop now: [Link to website] #LojaUrbana #Promoção #AcessóriosComEstilo #PequenosNegócios
• •TikTok Video Caption (Fast-paced video showing various accessories): New week, new vibes! 🔥 Level up your look with the freshest accessories from Loja Urbana. From smartwatches to statement bling – we’ve got you. 😉 Support our small biz & shine! ✨ #LojaUrbana #AchadosDaSemana #ModaTikTok #EstiloUnico
• •Website Banner for a New Product: Meet the NEW [Product Name]! ✨ Crafted for a touch of elegance and a boost of confidence in your everyday hustle. Because every detail matters. Discover yours today at Loja Urbana. #LojaUrbana #NovaColeção #SimplicidadeElegante
• •Email Newsletter Snippet: Hey [Customer Name], at Loja Urbana, we believe style is personal. It’s about feeling great in what you wear. That's why we curate accessories to help you shine, effortlessly. ✨ Check out our latest arrivals and find pieces that speak to *you*. Plus, enjoy 10% off your next order with code: ESTILO10. [Link to New Arrivals]