Brand Tone

Helpful, Customer-Oriented, Value-Driven, Quality-Conscious, Potentially Aspirational

Brand Values

• •Customer Prioritization
• •Quality and Value
• •Security and Trust
• •Growth and Improvement
• •Accessibility

Best Practices

• •Maintain a consistent tone across all customer touchpoints, from website copy to customer service interactions.
• •Highlight the brand's commitment to quality, value, and customer satisfaction in all communications.
• •Use welcoming and supportive language to reinforce the customer-oriented approach.
• •Showcase the wide range of products available, emphasizing the 'Everything Here' concept.
• •Incorporate elements of trust and security, such as SSL encryption and secure payment partnerships, in relevant copy.

Social Perception

A reliable and customer-focused online store offering a wide variety of quality products at competitive prices, with a strong emphasis on security and customer satisfaction.

Copy Examples

• •"Welcome to our store! We're so grateful you found us. Explore our wide selection of quality products at the best prices."
• •"Your satisfaction is our priority. Our customer service team is available Monday to Saturday to assist you with any questions or concerns."
• •"Shop with confidence knowing your transactions are secure with SSL encryption and Mercado Pago."
• •"Discover a world of possibilities with our 'Everything Here' collection. From accessories to home goods, we have something for everyone."
• •"Since 2020, we've been dedicated to providing the best products and experiences for our customers. Thank you for being a part of the Mimori family."