Brand Tone

Feminine & Delicate, Empowering & Confidence-Boosting, Caring & Intimate, Welcoming & Friendly, Sensual (subtly)

Brand Values

• •Self-Esteem & Confidence: Helping women feel beautiful and confident.
• •Well-being & Self-Care: Positioning their products as a means for women to dedicate moments to themselves and practice self-love.
• •Quality: Stated as a core value in product selection and service.
• •Comfort & Style: Products are chosen to provide both, alongside sensuality.
• •Attentive Service: Mentioned as a value, aiming to be more than just a store but an inspiring space.
• •Femininity: Celebration and enhancement of feminine qualities.

Best Practices

• •Embrace Feminine Language: Use words that evoke softness, care, beauty, confidence, and gentle strength. Think adjectives like "delicate," "graceful," "radiant," "cherished," "empowered."
• •Focus on "Feeling": Connect products to emotions. How will wearing the pieces make the customer *feel*? (e.g., confident, comfortable, special, loved, sensual).
• •Incorporate "Self-Care" and "Empowerment" Narratives: Frame purchases not just as buying a product, but as an act of self-love, a way to boost self-esteem, or a moment of personal indulgence.
• •Maintain a Warm and Welcoming Voice: Use inclusive language. Address the customer directly and kindly (e.g., "Bem-vinda," "you deserve," "we're here for you"). The sign-off "Com carinho" (With care/love) from their "Quem Somos" is a good example.
• •Use Emojis Thoughtfully (especially on social media): Stick to emojis that align with the feminine, caring, and slightly playful aspects of the brand (e.g., 💖, ✨, 🌸, 💕). Avoid overuse or emojis that clash with the desired tone.

Social Perception

Boutique online store focused on feminine comfort and empowerment. Aims to be perceived by its target audience as a thoughtful and inspiring source that understands their desires for self-care and confidence.

Copy Examples

• •Instagram Post (New Collection): 🌸 Embrace your softness, celebrate your strength. Our new collection has arrived, woven with comfort and a whisper of sensual allure. Discover pieces that feel like a loving hug. Link in bio to find your new favorite. #TomDeRosa #SelfLoveJourney #NewCollection #LingerieLove #FeminineEnergy
• •Product Description (for a comfortable pajama set): Drift into dreams wrapped in pure bliss. Our [Product Name] pajama set is more than just sleepwear; it's an invitation to cherish your quiet moments. Crafted from the softest [Material] with delicate details, it’s designed for your ultimate comfort and effortless style. Because every woman deserves to feel beautiful, even in her dreams. ✨ #SweetDreams #ComfortIsKey #TomDeRosaWoman
• •Email Newsletter Subject Line: A Little Pink Treat Just For You, [Customer Name] 💖 (Email body teaser): Rediscover the joy of feeling truly comfortable and beautiful in your own skin. Our latest arrivals are here to add a touch of Tom de Rosa magic to your everyday...
• •"About Us" Snippet for Social Media: At Loja Tom de Rosa, we believe in the quiet power of feeling good. We carefully select lingerie and sleepwear that blend comfort, style, and that little spark of confidence every woman deserves. More than a store, we're a celebration of you. 💕 #CelebrateYourself #TomDeRosaValues
• •Promotional Ad Copy (e.g., for a seasonal sale): Ready for a confidence boost? ✨ Spoil yourself with our [Season] Sale! Indulge in beautiful lingerie and cozy sleepwear designed to make you feel special, inside and out. Quality pieces, now with a little extra love for your wallet. Shop now! #TomDeRosaSale #FeminineGrace #TreatYourselfWell