Brand Tone

Empathetic, Helpful, and Transparent. While aspirational, needs grounding in reality.

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Affordability
• •Transparency
• •Security

Best Practices

• •Be Transparent and Honest: Address negative feedback directly and openly.
• •Ensure Consistency Across All Channels: Align promises across website, social media, and customer service interactions.
• •Prioritize Customer Service: Emphasize responsiveness, helpfulness, and easy resolution of issues.
• •Offer Clear and Easy Returns/Exchanges: Make the process straightforward and customer-friendly.
• •Actively Monitor Social Media: Engage with customer comments and address concerns promptly.

Social Perception

To be perceived as a reliable and trustworthy online fashion store that prioritizes customer satisfaction and offers high-quality products at affordable prices. A brand that acknowledges and addresses customer concerns openly and honestly.

Copy Examples

• •"We're here to help! Contact our support team for any questions or concerns."
• •"Your satisfaction is our priority. If you're not completely happy with your purchase, let us make it right."
• •"We value your feedback and are always working to improve your experience."
• •"Shop with confidence knowing we offer free and easy returns."
• •"Thank you for choosing Lojas Vope! We appreciate your trust and are committed to providing you with quality fashion and exceptional service."