Brand Tone

warm, inviting, and subtly aspirational

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Simplicity/Elegance
• •Accessibility/Affordability
• •Well-being/Self-care

Best Practices

• •Define Your Core Message: Understand what you want customers to feel and associate with Lojas Lavanda (e.g., comfort, discovery, quality, delight). Let this guide your word choices.
• •Know Your Audience: Tailor your language to resonate with your target customers. Are they looking for practical solutions, inspiration, or affordable luxuries?
• •Use Consistent Vocabulary: Create a list of on-brand words and phrases (e.g., "discover," "curated," "delightful," "serene," "cherish") and less-aligned words to avoid.
• •Read Aloud: Before publishing, read your copy aloud. Does it sound like a consistent brand voice? Does it flow naturally and evoke the intended emotion?
• •Maintain Consistency Across All Channels: Ensure the tone is the same on your website, in emails, on any future social media, and in customer service interactions. This builds trust and recognition.

Social Perception

Largely Unknown/Niche

Copy Examples

• •Homepage Banner: "Welcome to Lojas Lavanda: Discover delightful finds to brighten your everyday."
• •Product Description (e.g., for a scented candle): "Unwind and embrace tranquility. Our lavender-infused candle fills your space with a soothing aroma, crafting moments of pure serenity. Perfect for gifting, even better for you."
• •Email Subject Line (for a new collection): "New Arrivals to Love: Explore Fresh Finds at Lojas Lavanda!"
• •Social Media Post (if activated): "Transform your home into a sanctuary. ✨ What little touch of comfort are you adding to your space this week? #LojasLavanda #HomeComforts #SimpleJoys"
• •"About Us" Snippet: "At Lojas Lavanda, we believe in the beauty of everyday moments. We carefully curate items that bring a touch of joy, comfort, and style to your life and home. More than just a store, we're your partner in creating spaces and experiences you'll love."