Brand Tone

Professional, Expert, Benefit-Oriented, Solution-Driven, Supportive, Accessible, Modern, and Engaging

Brand Values

• •Quality
• •Innovation
• •Customer Focus (especially Professional Clients)
• •Safety
• •Passion/Love (for beauty)

Best Practices

• •Maintain a focus on the benefits of the products for hair health, such as repair, hydration, and nourishment.
• •Use professional terminology but avoid being overly technical to remain accessible to a broad audience.
• •Highlight the brand's commitment to quality, innovation, and safety in all communications.
• •Incorporate a tone of support and accessibility, emphasizing the availability of professional support and customer service.
• •Adapt the communication style to suit the platform, using a more modern and engaging approach on social media.

Social Perception

A trusted and innovative provider of professional hair care products, known for quality, safety, and customer support, suitable for both salon professionals and home users.

Copy Examples

• •"Sabbath Profissional: Your partner for salon-quality hair care. Repair, nourish, and transform with our expert formulations."
• •"Discover the innovation behind Sabbath Profissional. Advanced treatments designed for the ultimate hair reconstruction and hydration."
• •"Need help choosing the right product? Our professional support team is here to assist you. Experience the Sabbath Profissional difference."
• •"Achieve salon-worthy results at home with our exclusive home care line. Sabbath Profissional: Beauty in your hands."
• •"Love your hair with Sabbath Profissional! Our products are crafted with love, security, and innovation, providing the quality and safety that beauty professionals and clients deserve"