Brand Tone

Warm and Inviting, Positive and Uplifting, Practical and Solution-Oriented, Trustworthy and Customer-Focused, Aspirational yet Accessible

Brand Values

• •Connection to Home
• •Quality and Authenticity
• •Well-being
• •Customer Satisfaction
• •Inspiration and Practicality
• •Faith/Spirituality (subtle)

Best Practices

• •Maintain a warm and inviting tone in all communications.
• •Emphasize practicality and solutions in product descriptions.
• •Highlight customer satisfaction guarantees and positive reviews.
• •Infuse positivity and uplifting messages, especially on social media.
• •Ensure authenticity and transparency by highlighting commitment to quality.

Social Perception

Reliable, Good Quality, Appealing Products, Associated with Home and Comfort, Emerging Brand with Positive Recognition

Copy Examples

• •Our true value lies in the connection between every detail and the feeling of home.
• •May this new dawn be a reminder of God's immense light and love, guiding your every step.
• •Transform environments into unique experiences, create functional spaces, reflecting dreams, cultures, and lifestyles that inspire and connect people.
• •Free Shipping on all orders throughout Brazil! Shop now and bring comfort to your home.
• •Professional Support and Satisfaction Guaranteed - We're here to help you create the perfect home.