Brand Tone

Promotional, direct, sales-oriented, enthusiastic, possibly informal or fan-oriented, confident and assertive, helpful and accessible.

Brand Values

• •Product Accessibility/Availability: Focus on new launches, best sellers, and a variety of club jerseys.
• •Customer Savings/Value: Highlight promotions like "LEVA 3 CAMISOLAS e PAGA apenas por 2 + Portes Gratuitos" (TAKE 3 JERSEYS and PAY only for 2 + Free Shipping).
• •Trust and Security: Mentioning the use of high-level data security technology ("mesma tecnologia de segurança de dados dos maiores bancos nacionais e internacionais (SSL)").
• •Customer Satisfaction: Offering refunds or exchanges if products don't meet expectations or are not received, aiming to guarantee customer confidence.
• •Dedicated Support: Claiming a "100% dedicada e sempre pronta para o atender da melhor forma" (100% dedicated team always ready to serve you in the best way) customer service.
• •Passion for Football (Implied): By specializing in football jerseys and using enthusiastic language and emojis related to clubs and the national team.

Best Practices

• •Develop a Tone of Voice Guide: Document the identified tone (promotional, enthusiastic, fan-oriented, helpful) with examples of "do's and don'ts." This should include preferred vocabulary (e.g., "kit," "jersey," "gear"), level of formality, and use of emojis.
• •Be Audience-Centric: Continue to use language that resonates with Portuguese football fans. Incorporate popular fan chants (if appropriate and respectful), club-specific hashtags, and acknowledge current team performance or news in social media copy.
• •Consistent Use of Emojis and Exclamations: Maintain the current enthusiastic style with strategic use of emojis (🔥, 🏆, 🇵🇹) and exclamation marks to convey excitement, but avoid overuse which can appear unprofessional or overwhelming.
• •Highlight Key Values in Messaging: Regularly weave in the brand's values, such as commitment to customer satisfaction, secure shopping, and great deals, into promotional copy. For instance, "Shop with confidence! Secure checkout and our satisfaction guarantee on all jerseys."
• •Train and Align All Content Creators: Ensure anyone writing copy for the website, social media, emails, or ads understands and adheres to the brand tone. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Primary audience in Portugal. General perception revolves around authenticity, price, shipping speed, and customer service quality. Carries connotations of strength, Vikings, and mythology from pop culture, but it seems Loja Ragnar (the jersey store) does not currently leverage this thematic connection.

Copy Examples

• •🔥 YOUR TEAM'S NEW KIT IS HERE! 🔥 Be the first to wear the 2025/26 [Club Name] jersey. Limited stock - shop now at Loja Ragnar! Feel the passion, wear the pride! Get your official [Club Name] launch jersey today with our special offer: Buy 2, Get 1 FREE! Don't miss out, true fans! #LojaRagnar #[ClubName] #NewSeason
• •🏆 CHAMPIONS GEAR! 🏆 Celebrate [Club Name]'s victory with exclusive Bicampeão jerseys! Relive the glory! Loja Ragnar has the exclusive [Club Name] Bicampeão 2024/25 jerseys. Show your champion colours! Fast shipping across Portugal. Order yours before they're gone! #Força[ClubName] #Campeões #LojaRagnar
• •🇵🇹 Portugal National Team Jerseys - PUMA Launch! 🇵🇹 GET YOURS NOW! The new Seleção kit has arrived at Loja Ragnar! 🔥 Support Portugal in style with the official 2025/26 PUMA jerseys. Available in men's, women's, and kids' sizes. Free shipping on orders over €X! #TodosPortugal #Seleção #PUMA #LojaRagnar
• •⏰ LAST UNITS! ⏰ Don't miss out on the [Specific Jersey, e.g., Benfica Principal 2024/25] at a special price! Going, going, almost gone! Grab one of the final [Specific Jersey] from Loja Ragnar. Perfect for any die-hard fan. Secure yours now and pay less! #Benfica #Sporting #FCPorto #FootballKits #LojaRagnarDeals
• •🤔 Why Shop at Loja Ragnar? We're Your #1 Source for Football Kits! ✔️ Official & High-Quality Jerseys ✔️ Best Prices & Amazing Deals (3 for 2!) ✔️ Fast & Secure Shipping ✔️ Dedicated Customer Support Ready to Help! Join the Loja Ragnar family today! #LojaRagnar #FootballJerseys #PortugalFootball